About Beats AudioBeats Audio, also known as Beats by Dre, is a leading audio brand that was founded in 2006 by Dr. Dre (Andre Young) and Jimmy Iovine. The company gained popularity for its high-qualit...
BeatsX, a brand known for making top-of-the-line earphones, launched a new TV spot featuring famed DJ and music producer DJ Khaled. The TV spot is titled "Built for Bosses," and it's quite evident why that is so.
In the commercial, DJ Khaled is seen effortlessly strutting from one place to another effortlessly and confidently. The BeatsX earphones never leave his neck, and he seems to exude a sense of style and elegance. The ad is shot in different parts of Los Angeles, and the camera follows DJ Khaled as he goes about his day, all the while enjoying his music on his BeatsX earphones.
In the background, we hear Kendrick Lamar's "DNA" playing, and the song perfectly blends with the visuals on the screen. The song enhances the mood of the commercial and gives it an added energy which perfectly complements DJ Khaled's charisma.
The theme of the commercial is all about being a boss. It's about being confident, and it's about being in control. The BeatsX earphones are designed for those who want to exude these qualities while listening to their music. The earphones are wireless, compact, and durable, which makes them perfect for those who lead a busy lifestyle.
Overall, the commercial is a masterclass in branding, marketing, and the art of storytelling. It showcases the product features in a seamless and organic manner while leveraging the star power of DJ Khaled and Kendrick Lamar. The commercial is entertaining, engaging, and inspiring, and it leaves a lasting impression on the viewer.
BeatsX TV commercial - Built for Bosses Feat. DJ Khaled, produced for Beats Audio was first shown on television on November 9, 2017.
"DNA." by Kendrick Lamar"DNA." is a song by American rapper Kendrick Lamar ), released on April 14, 2017. It is the second track on his fourth studio album, "DAMN." The song was produced by Mike Will Made It and samples a Fox News clip discussing Lamar's 2015 BET Awards performance.
Lyrics and themesThe song's lyrics explore themes of Lamar's heritage, identity, and the impact of systemic racism on the black community. The chorus repeats the phrase "I got, I got, I got, I got / Loyalty, got royalty inside my DNA," emphasizing the importance of family and loyalty. "DNA." also touches on Lamar's experiences with the justice system and his resilience in the face of adversity.
Music videoThe music video for "DNA." features actor Don Cheadle interrogating Lamar, with the song serving as the soundtrack to the intense exchange. The video also features a cameo from ScHoolboy Q, another rapper signed to Lamar's label, Top Dawg Entertainment.
Critical reception and legacy"DNA." received widespread critical acclaim and was considered one of the standout tracks from "DAMN." The song's use of a sample from Fox News garnered attention, with some critics praising Lamar's political commentary and social awareness. "DNA." has since become a fan favorite and is often performed during Lamar's live shows.
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