What the TINCUP Whiskey TV commercial - Up Here is about.
The TINCUP Whiskey TV Spot, 'Up Here' is a captivating ad campaign that enthralls its audience with stunning visuals of the rough yet breathtaking landscapes of the Rocky Mountains. The commercial, which lasts for one minute and forty-five seconds, showcases an adventurous group of people who embark on a journey to the mountains to experience the thrill of skiing and snowboarding, then staying in a cozy and warm cabin, enjoying TINCUP whiskey and the company of their friends.
The commercial captures the essence of the TINCUP brand, which emphasizes ruggedness and adventure. The tagline for the commercial is 'Up Here' and this is displayed in different scenes throughout the ad. Its meaning is subjective for each viewer, but generally evokes thoughts of being in a higher place both literally and metaphorically, like a feeling of freedom and an escape from the daily routine.
The ad features stunning visuals of mountains, snow, and breathtaking scenery that work seamlessly with the sound effects of skiing and snowboarding to create a thrilling and adventurous atmosphere. The captivating sound of an acoustic guitar accompanied by the voice-over, also delivers a unique, soothing, and harmonious quality to the entire ad.
Overall, the TINCUP Whiskey TV Spot, 'Up Here' is an impressive ad campaign that skillfully blends stunning visuals with captivating sound effects and a great message that encourages people to leave their comfort zones and venture into thrilling and adventurous experiences. It evokes emotions of awe, freedom, and excitement, pulling viewers into a new world of adventure and discovery.
TINCUP Whiskey TV commercial - Up Here produced for
TINCUP Whiskey
was first shown on television on October 28, 2017.
Frequently Asked Questions about tincup whiskey tv spot, 'up here'
Tincup® Original
A marriage of two great American whiskeys: straight bourbon distilled in Indiana and Colorado single malt, each aged in charred oak barrels.
Lawrenceburg, Indiana
As we've said, Tincup American Whiskey is distilled in Lawrenceburg, Indiana. This process occurs at the MGP Ingredients factory, and the whiskey consists of 65 percent corn, 32 percent rye, and four percent malted barley.
Proximo
Aged in new charred American white oak barrels, TINCUP is bottled in Colorado using pure Rocky Mountain water. It is owned and distributed by Proximo and is rolling out in Colorado, Arizona, California, Illinois, New York, Texas, and Washington.
Tincup American Whiskey which is carefully distilled at Tincup is adored for its spicy, oak, cinnamon and honey flavor notes.
Tincup American Whiskey is distilled in Lawrenceburg, Indiana at the MGP Ingredients facility. The whiskey mash is 65% corn, 32% rye and 4% malted barley distilled in copper stills, then aged for four to five years in new charred white oak barrels.
Since Tincup's inception in 2008, Graber called his creation, “American Whiskey.” Tincup is a bourbon-style whiskey made with corn, rye, and malted barley. It is a blend of two American whiskeys aged in No. 3 charred white American oak barrels.
Since Tincup's inception in 2008, Graber called his creation, “American Whiskey.” Tincup is a bourbon-style whiskey made with corn, rye, and malted barley. It is a blend of two American whiskeys aged in No. 3 charred white American oak barrels.
Jess Graber
Tincup Mountain Whiskey was created by Jess Graber, who also founded Denver American single malt distillery Stranahan's.
Proximo Spirits Whiskey Specialist Hayley Dixon says: “It's a great sipping whiskey, neat or with a few ice cubes, and also makes a good base for classic cocktails like the Manhattan and the Old Fashioned.”
84 proof
With that being said, Tincup American Whiskey's low 84 proof does not do it any favors. While I understand the target market for this whiskey is not bourbon purists seeking higher proof, full-flavored pours, Tincup is ultimately thinner than I would like it to be.
TINCUP® 10 Year is a straight bourbon whiskey cut with Rocky Mountain water. Rested in white American oak barrels for a minimum of 10 years, and bottled at an elevation of 5,251 ft – this is whiskey at its peak.
Tin Cup was based on a story by Ron Shelton and Tim Norville inspired by the vulgar expression, "He's (She's) not worth a fart in a tin cup." It was scripted by Norville and received a rewrite from Shelton. Costner joined the project in June 1995, having previously worked with Shelton on Bull Durham.