“The perfect beer calls for the perfect bar” is the claim of this Heineken campaign. So, we made sure that “The perfect ad calls for the perfect song” became our own motto during our search for a good song. We quickly found Clairy Browne and the Bangin' Rackettes and we suggested their song 'Love Letter' to the agency.

driver Max Verstappen F1 is growing in popularity worldwide - especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign.

Heineken Refreshes the Parts Other Beers Cannot Reach' was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency.

Bill Gates just bought a $902 million stake in Heineken - part of it is for him personally, and the rest for his charity. Bill Gate in 2022. Bill Gates has acquired a minority stake in Heineken Holding NV, the controlling shareholder of the world's second-largest brewer, for about $902 million.

Heineken has had a star logo on its beer for most of the years since it was first brewed in the second half of the 19th century, changing to a red one in the 1930s. The star is thought to represent a brewers symbol or the various stages of the brewing process.

Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life.

Earlier this year it was reported that Gates - who has said he's "not a big beer drinker" - bought a 3.76% stake in the beer company Heineken, according to Reuters. The trust's 1.7 million shares gives the Gates Foundation about a 0.1% stake in Anheuser-Busch InBev.

Bill Gates buys stake in Heineken - Drinks International - The global choice for drinks buyers. The billionaire founder of Microsoft has bought a 3.76% stake in Dutch drinks giant Heineken Holding NV, although Gates has previously said he was “not a big beer drinker”.

The story of HEINEKEN really began on February 15, 1864, when Gerard Adriaan Heineken took over the Haystack brewery in Amsterdam. Just 22 years old, Gerard had little brewing experience, but he had plenty of courage, self-confidence and entrepreneurial spirit. He knew that to succeed he would need to take a big risk.

Heineken is sold in a green bottle with a red star on it. In 1954, the brewery introduced the oval logo with Heineken written in the middle. Freddy Heineken wanted to be creative and wanted to make the words rounded. In the 1930s the symbol became associated with communism after the second world war.

Heineken N.V. is an Amsterdam-based Dutch brewing company. Heineken is the second largest beer producer worldwide. Heineken International owns a worldwide portfolio of over 170 beer brands, such as Heineken, Amstel, Tiger Beer, Zagorka, Strongbow or Dos Equis.

If anything, then, beer symbolizes the virtues of ordinary, day-to-day life: friendship, loyalty, and unpretentiousness.