What the Black Box Cabernet Sauvignon TV commercial - Black Box Shell Game is about.
The Black Box Cabernet Sauvignon TV Spot titled 'Black Box Shell Game' is an exciting, playful ad for the brand's popular wine. The ad opens with a man shuffling three brown paper bags, under which there are wine glasses, and a woman asking which cup the wine is under. The man says, "All three are Black Box Cabernet Sauvignon." Then he opens the first bag to reveal an empty glass, the second to reveal half-filled glass, and the third to reveal a glass filled to the brim- illustrating the wines' packaging sizes of 500 ml, 1 liter, and 3 liters.
The ad continues with the woman sipping the Black Box Cabernet Sauvignon, impressed by its exceptional quality. She describes the wine as 'full-bodied' with 'smooth tannins' that give a long finish. Finally, the ad ends with the tagline, "Good things happen in the Black Box."
The message conveyed by the ad is that Black Box offers high-quality wine in convenient and affordable packaging. The brand prides itself on making wines from premium grapes selected from some of the finest vineyards in California. Despite using traditional winemaking techniques, Black Box is recognized for its contemporary packaging and innovative approach to wine.
Overall, the Black Box Cabernet Sauvignon TV Spot 'Black Box Shell Game' is an engaging and entertaining ad that effectively exposes the brand's affordable price, innovative packaging, and high-quality of wine inside.
Black Box Cabernet Sauvignon TV commercial - Black Box Shell Game produced for
Black Box Wines
was first shown on television on June 21, 2015.
Frequently Asked Questions about black box cabernet sauvignon tv spot, 'black box shell game'
Tripled distilled, five-times filtered and made with mountain spring water, Black Box Vodka tastes crisp and clean with a smooth, balanced finish. Premium vodka that costs 20% less than the Top 5 vodka brands, our vodka tastes great and goes where glass can't. Enjoy it anywhere, sipped neat or mixed in a cocktail.
Black Box Cabernet 4.3 out of 5 stars average rating.
Made from grapes harvested in world-class appellations, Black Box award-winning wines hail from California's famed wine country and the acclaimed vineyards of Argentina and Chile.
Constellation Brands, Inc.
Constellation Brands, Inc.
Black Box Wines were created on the belief that aficionados of fine wine are more concerned with the quality of the wine than the cosmetics of the bottle. We've created an Award-Winning box wine that offers exceptional value without sacrificing quality. Bottles are expensive.
A box takes less energy to produce than a bottle. It's also recycled easier, and produced and shipped for a cheaper price than bottled wine, making is much easier on the environment.
And that's exactly what Black Box wine offers: fresh wine by the glass. They use collapsible bag wine technology to keep the wine fresh for four to six weeks–only this wine is highly drinkable. In fact, when paired side-by-side with bottled wines in a number of blind tastings, Black Box has emerged as a winner.
Essar GroupAGC Networks Pte. LimitedBBox Holding Company
Black Box/Parent organizations
The issue may have been the lack of sophistication that boxed wine couldn't seem to deliver compared to their bottled counterpart. The issue also could have been that wine boxes were thought to be the cheaper, and thus less desirable, option in more ways than one.
Depending on the age and quality of the wine, an open bottle may stay good for a day or two, or maybe up to a week. But when you tap and pour a bag-in-box, the plastic liner shrinks around the remaining wine, keeping air out. Wine can stay fresh for a month or so.
Black Box® is a trusted IT solutions provider delivering cutting-edge technology solutions and world-class consulting services to businesses around the globe.
Black Box is an IT company headquartered in Texas, United States. Black Box operates in 75 locations across 35 countries. In 2022, Black Box had more than 3,800 employees worldwide.
MYTH 1: Boxed wine is inherently low quality.
Wine quality is not determined by the packaging, but instead by the contents. A box of wine is as good as the wine inside of it. Or put another way: If you put good wine in a box, it is good boxed wine. If you put bad wine in a box, it is bad boxed wine.