What the RockAuto TV commercial - New Struts is about.

Title: RockAuto TV Spot: 'New Struts'

Introduction:

RockAuto, the renowned online auto parts retailer, is widely known for its high-quality products and excellent customer service. In their latest TV spot titled 'New Struts,' RockAuto aims to showcase their extensive range of suspension components and emphasize the importance of maintaining a smooth and comfortable ride for every driver. Through this spot, RockAuto intends to capture the attention of car enthusiasts and everyday drivers alike, urging them to trust RockAuto for their strut replacement needs.

Synopsis:

The RockAuto TV spot, 'New Struts,' opens with a captivating aerial shot of a winding road through breathtaking scenery, creating a sense of adventure. As the shot transitions to an animated version of the RockAuto logo, the narrator's confident voiceover comes into play, setting the stage for what's to come.

Voiceover (Male Narrator):"Every driver yearns for the perfect ride. At RockAuto, we understand the importance of a smooth and comfortable journey."

As the narrator speaks, the camera focuses on a mid-sized sedan cruising along the winding road. The car's suspension system, although performing adequately, is highlighted through subtle vibrations and slight discomfort evident on the driver's face.

Voiceover (Male Narrator):"But what if we told you there's a simple upgrade that could transform your driving experience?"

The camera zooms in on the vehicle's suspension components, specifically the worn-out struts, emphasizing their critical role in delivering an enjoyable ride. A contrasting image reveals a side-by-side comparison of the old, worn struts and the new, high-quality struts available from RockAuto.

Voiceover (Male Narrator):"At RockAuto, we offer a wide selection of struts, shocks, and suspension parts from top brands, ensuring you can find the perfect fit for your vehicle."

As the narrator speaks, an array of strut options from different manufacturers is showcased onscreen, depicting RockAuto's commitment to providing customers with a vast inventory of trusted brands and options.

Voiceover (Male Narrator):"Whether you're an expert mechanic or a DIY enthusiast, RockAuto has everything you need to get your vehicle feeling like new again."

The spot transitions to a montage of enthusiastic car lovers repairing and upgrading their struts. The roaring sound of power tools accompanies their actions, portraying the satisfaction and empowerment that comes from taking control of one's vehicle maintenance.

Voiceover (Male Narrator):"Visit RockAuto.com today and experience the joy of driving on smooth, reliable struts."

The TV spot

RockAuto TV commercial - New Struts produced for RockAuto was first shown on television on January 13, 2013.