Meineke Car Care Centers is an American company that specializes in vehicle maintenance services. The company was founded in 1972 by Sam Meineke in Houston, Texas and has since expanded to over 900 lo...
Meineke Car Care Centers has released a new TV commercial spot called "Check Engine Light" that puts a humorous spin on a potentially serious auto issue. The ad opens with a car driving on the road and suddenly the check engine light comes on. The driver, a middle-aged dad, starts to panic and imagines all sorts of worst-case scenarios, including a blown engine and the associated costly repairs. Suddenly, a mechanic from Meineke Car Care Centers appears in the passenger seat and calmly assures the driver that there's no need to worry. The mechanic gives the driver a reassuring pat on the shoulder and confidently says, "Our certified technicians will diagnose the problem, repair the issue and get you back on the road safely." The ad closes with the Meineke logo and the tagline "Meineke. On with life." The commercial effectively highlights the brand's expertise in auto repair and maintenance while also making viewers chuckle at the driver's over-reaction to the check engine light.
Overall, the Meineke Car Care Centers' "Check Engine Light" TV spot is a clever and effective ad that combines humor and a reassuring message to promote the brand's services.
Meineke Car Care Centers TV commercial - Check Engine Light produced for Meineke Car Care Centers was first shown on television on January 2, 2013.
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