Find out all about your favorite commercial!

Advertisers

Advertisers of the Safelite Auto Glass TV Spot, 'Home Improvement'

Safelite Auto Glass TV commercial - Home Improvement
Safelite Auto Glass

Safelite Auto Glass is an American company that specializes in auto glass repair and replacement services. The company was founded in 1947 by Victor DiGiovanni and has its headquarters in Columbus, Oh...

What the Safelite Auto Glass TV commercial - Home Improvement is about.

Safelite Auto Glass TV commercial - Home Improvement

Safelite Auto Glass' TV Spot, titled "Home Improvement," is a creative and engaging commercial that highlights the safety and convenience of their auto glass repair and replacement services. The advertisement features a relatable scene of a young couple making home improvements that quickly turns into chaos when a baseball accidentally shatters the rear windshield of their car parked in the driveway.

The homeowners' frustration is apparent as they realize they have no idea who they can call to fix the damage. Safelite's brand logo then pops up on the screen, reassuring viewers that help is only a phone call away. In the next sequence, a Safelite technician arrives right at the driveway and professionally replaces the damaged window in a few minutes while the couple continues their home renovation project.

The ad's message successfully conveys Safelite's reliability and speed in helping those in need of auto glass repair. Beyond this, the commercial's engaging narrative and likable characters make it a memorable and effective advertisement, encouraging viewers to keep Safelite in mind when they require automotive glass services. Overall, the "Home Improvement" Safelite Auto Glass TV Spot is an excellent example of a well-executed and persuasive commercial.

Safelite Auto Glass TV commercial - Home Improvement produced for Safelite Auto Glass was first shown on television on April 1, 2023.

Frequently Asked Questions about safelite auto glass tv spot, 'home improvement'

BelronSafelite / Parent organization In 2007, Safelite was acquired by Belron, the world's largest vehicle glass company, providing service in over 32 countries. Thomas Feeney became the president and CEO in 2008. In late 2021, Renee Cachillo became the President and CEO as Thomas Feeney moved into a leadership role for Belron North America.

Janet's idea featured a pair of "little old ladies" waiting while a Safelite technician fixes a rock chip. The ladies, played by professional actresses Joanne White and Linda Dorff, bring humor to the video by “admiring” Charlotte-based auto glass technician Micah VanDyke while he works on their windshield.

Belron is trading under more than ten major brands including Carglass®, Safelite® and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron's purpose is to make a difference with real care. Its most valuable assets are its 30,000 employees.

Top 4 safelite.com Alternatives & Competitors

  • glass.net. 223,051. Country Rank: United States. 54,455. 217.2K. +68.1%
  • glassdoctor.com. 133,662. Country Rank: United States. 37,998. 430.8K. +34.7%
  • glass.com. 461,996. Country Rank: United States. 147,106. 82.6K. +5.6%
  • autoglassnow.com. 532,365. Country Rank: United States. 138,461. 68.9K.

vehicle glass repair and replacement group Operating in 37 countries across 6 continents, and home to around 29,000 employees, who served 15 million customers in 2022, Belron is the world's leading vehicle glass repair and replacement group.

The deal is on schedule to close in the third quarter of 2021 and leave Clayton Dublier with a 24 percent interest in Belron, which would set the valuation for Belron's equity at the equivalent of $20.35 billion.

IN the run-up to Valentine's Day, Gavin Jenks, the TV face of vehicle glass repair and replacement company, Autoglass, has had besotted callers asking for him to fix their screens as a Valentines treat.

Renee Cacchillo (Dec 6, 2021–)Safelite / CEO Renee Cacchillo, President & CEO Renee works closely with the senior leadership team, positioning Safelite as a People Powered, Customer Driven organization with the purpose of bringing unexpected happiness.

D'Ieteren Group D'Ieteren Group is a Belgian family-controlled listed investment firm that has been Belron's majority shareholder since 1999.

Headquartered in Egham, Surrey, United Kingdom, Belron's brands include Autoglass and Autoglass bodyrepair in the United Kingdom, Republic of Ireland, and Poland, Carglass in most of Europe, Safelite in the United States, O'Brien in Australia, Smith & Smith in New Zealand, and Lebeau and Speedy Glass in Canada.

We inject our special resin and in just 30 minutes the results almost invisible. And the windshield. Strong again and the safe flight repair is about 1/4 the cost of a new windshield.

Thomas' Top Picks for the Best Windshield Repair Kit 2023

  • Best Overall: Rain-X 600001 | Buy Now.
  • Best Runner-up: Permatex 09103 | Buy Now.
  • Best Value: Blue Star Windshield Repair Kit | Buy Now.
  • Best Professional Grade: Clearshield | Buy Now.
  • Best to Repair Several Cracks: UNIIOON Windshield Crack Repair Kit | Buy Now.

Videos

Watch Safelite Auto Glass TV Commercial, 'Home Improvement'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Safelite Auto Glass TV Spot, 'Home Improvement'

Kalon Jackson photo
Products

Products Advertised

Safelite Auto Glass App
Safelite Auto Glass Windshield Replacement
TV commercials

Similar commercials

Barbie Newborn Pups TV Spot, 'Puppies'
Safelite Auto Glass TV Spot, 'Zoo Mobile Service'
PepBoys TV Spot, 'Brake Service'
Midas Oil Change PLUS TV Spot, 'An Arm and a Leg'
Meineke Car Care Centers TV Spot, 'Kitchen Lift'
Barbie Pizza Chef TV Spot, 'Barbie Dough'
AutoZone TV Spot, 'What Are You Working On?: Brakes'
AutoZone Duralast GT Brake Pads TV Spot, 'Stopping Power' Feat. Joey Logano
McDonald's McChicken Breakfast Sandwiches TV Spot, 'Wake Up Breakfast'
A1 TV Spot, 'That's What She Said Jokes'
PepBoys TV Spot, 'Service and Repairs'
AutoZone TV Spot, 'Revisión y carga de batería gratis'