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Midas Oil Change PLUS TV commercial - An Arm and a Leg
Midas

Overview of Midas CompanyMidas is a multinational company that specializes in the automotive industry. The company provides a variety of services, including auto repair, maintenance, and tire services...

What the Midas Oil Change PLUS TV commercial - An Arm and a Leg is about.

Midas Oil Change PLUS TV commercial - An Arm and a Leg

Midas is a popular automotive service chain that provides a range of services, including oil changes. In an effort to attract more customers and promote their oil change services, Midas created a new TV spot called "An Arm and a Leg," which highlights the high cost of not maintaining your vehicle.

The TV spot begins with a man walking into a Midas service station, limping and holding his arm in pain. The technician asks what's wrong, and the man explains that he had to take out a loan to pay for his car repairs, and now he's struggling to make payments. The technician sympathizes and asks how long it has been since he had an oil change. The man hesitates, then admits that it's been over a year.

The technician then explains that regular oil changes are important for maintaining a car's engine, and neglecting this basic maintenance can lead to costly repairs down the line. The man realizes that he's paid an arm and a leg for his neglect and vows to come back to Midas for regular oil changes.

The TV spot ends with the Midas logo and a tagline that reads "Get an oil change before it costs you an arm and a leg." This clever slogan is meant to resonate with viewers and remind them of the importance of regular maintenance for their vehicles.

Overall, the Midas Oil Change PLUS TV Spot, 'An Arm and a Leg' is an effective marketing campaign that emphasizes the importance of regular oil changes and other maintenance services. By using a relatable and humorous scenario, Midas is able to convey a serious message in a lighthearted way, making their brand more approachable and memorable for potential customers.

Midas Oil Change PLUS TV commercial - An Arm and a Leg produced for Midas was first shown on television on March 5, 2017.

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Agenices

Agenices of the Midas Oil Change PLUS TV Spot, 'An Arm and a Leg'

Midas Oil Change PLUS TV commercial - An Arm and a Leg
Nerland Agency

Nerland Agency is a digital marketing agency founded in 2017 by two brothers from Norway. Beginning as a small startup operation with a small team of developers and marketers operating out of a home o...

Midas Oil Change PLUS TV commercial - An Arm and a Leg
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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Products Advertised

Midas Oil Change PLUS
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