What the Midas Oil Change PLUS TV commercial - An Arm and a Leg is about.

Midas is a popular automotive service chain that provides a range of services, including oil changes. In an effort to attract more customers and promote their oil change services, Midas created a new TV spot called "An Arm and a Leg," which highlights the high cost of not maintaining your vehicle.

The TV spot begins with a man walking into a Midas service station, limping and holding his arm in pain. The technician asks what's wrong, and the man explains that he had to take out a loan to pay for his car repairs, and now he's struggling to make payments. The technician sympathizes and asks how long it has been since he had an oil change. The man hesitates, then admits that it's been over a year.

The technician then explains that regular oil changes are important for maintaining a car's engine, and neglecting this basic maintenance can lead to costly repairs down the line. The man realizes that he's paid an arm and a leg for his neglect and vows to come back to Midas for regular oil changes.

The TV spot ends with the Midas logo and a tagline that reads "Get an oil change before it costs you an arm and a leg." This clever slogan is meant to resonate with viewers and remind them of the importance of regular maintenance for their vehicles.

Overall, the Midas Oil Change PLUS TV Spot, 'An Arm and a Leg' is an effective marketing campaign that emphasizes the importance of regular oil changes and other maintenance services. By using a relatable and humorous scenario, Midas is able to convey a serious message in a lighthearted way, making their brand more approachable and memorable for potential customers.

Midas Oil Change PLUS TV commercial - An Arm and a Leg produced for Midas was first shown on television on March 5, 2017.