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State Farm TV commercial - The Girl from 4E
State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

What the State Farm TV commercial - The Girl from 4E is about.

State Farm TV commercial - The Girl from 4E

State Farm's TV spot, 'The Girl from 4E,' is a poignant and heart-warming commercial that tells the story of a young woman who moves into a new apartment building and forms bonds with her neighbors, particularly an elderly widower named Gus. The ad, which originally aired in 2018, highlights the importance of community and the positive impact that kindness and compassion can have on those around us.

The ad opens with the young woman, played by actress Camille Chen, moving into her new apartment and catching the attention of her neighbors, who can't help but stare at her as she brings her boxes inside. At first, she seems uncomfortable with the attention, but as the days go by, she starts to form bonds with her fellow tenants.

One of these bonds is with Gus, an older man who lives alone in the apartment across the hall from hers. Gus is initially wary of the new tenant, but as they strike up conversations in the hallway and on their shared balcony, he begins to open up and share stories about his life and his beloved late wife.

Over time, the young woman becomes a familiar and welcome presence in Gus's life, bringing him home-cooked meals and offering him companionship. The two form an unlikely friendship that demonstrates the power of human connection and the ability we all have to make a difference in each other's lives.

The ad is set to a gentle, acoustic soundtrack that underscores the emotional resonance of the story and reinforces the message of kindness and community at its heart. The tagline "Here to Help Life Go Right" pops up at the end of the ad, highlighting State Farm's commitment to being a good neighbor and making a difference in the lives of their customers.

Overall, State Farm's 'The Girl from 4E' is a touching and powerful reminder of the importance of human connection and the difference that kindness and compassion can make in the world around us.

State Farm TV commercial - The Girl from 4E produced for State Farm was first shown on television on January 21, 2013.

Frequently Asked Questions about state farm tv spot, 'the girl from 4e'

Arike Ogunbowale ' Yes, it's Arike Ogunbowale. Arike Ogunbowale leans back in a chair and kicks a pair of Nike Air Force 1s covered in Swarovski crystals onto a desk with Dallas Mavericks owner Mark Cuban standing in front of her. She sports sunglasses and two chains with gleaming diamond pendants - one encrusted with her No.

Jenny Taft Jenny Taft got her broadcasting career started in Minneapolis in 2011. Jenny Taft got her broadcasting career started in Minneapolis in 2011.

actor Kevin Miles Jake is portrayed by actor Kevin Miles (also credited as Kevin Mimm). The Chicago native studied at Chicago Academy for the Arts and Webster University's Conservatory of Theatre Arts in St. Louis before moving to L.A. He has starred in State Farm commercials since 2020, but you've likely seen him in other roles.

The Jake from State Farm character was rebooted in 2020 for a new campaign with a new actor in the role (Kevin Mimms, aka Kevin Miles), years after the original campaign featuring the famous “Uh … khakis” tagline. The “SNL” send-up featured host Michael B. Jordan playing Jake from State Farm.

Audiences may know State Farm's khaki-wearing representative as “Jake from State Farm,” but in real life, his name is Kevin Miles. Miles, whose birth name is Kevin Mimm, began starring in the insurance company's commercials in 2020, replacing Jake Stone who played the character in the now-infamous ad from 2011.

Khaby Lame Khaby Lame from TikTok, meet Jake from State Farm. The two screen icons - one from social media and the other from TV commercials - have teamed up to launch the #StateFarmStadium challenge.

The original Jake is now a bartender He was originally an employee at State Farm and after his role in the commercial, eventually left the job and currently works as a bartender at Pub II, a bar in Normal, Illinois.

It depends. If it's a non-Union commercial, the actor was probably paid on a buyout, meaning they got a lump sum and do not receive per-use residuals. If it's union, different kinds of usage are paid differently. National broadcast network usage is paid per-use (so we get paid every time it airs.)

State Farm said that a real actor was needed for the demanding nature of the expanded role, but the original Jake did well enough during his acting debut that he inspired a cult following.

Who is Jake from State Farm? Jake from State Farm is a character in a popular commercial for State Farm Insurance, a customer service employee who, due to no fault of his own, ends up caught in the middle of a spousal misunderstanding.

“Jake from State Farm isn't just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.”

The "Jake From State Farm" guy is Myles the ice cream customer. He is speaking to Jodi and Jack in line. He is an actor and his real name is Kevin Miles.

Videos

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Actors

Actors who starred in State Farm TV Spot, 'The Girl from 4E'

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Agenices

Agenices of the State Farm TV Spot, 'The Girl from 4E'

State Farm TV commercial - The Girl from 4E
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

State Farm TV commercial - The Girl from 4E
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

State Farm TV commercial - The Girl from 4E
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

State Farm TV commercial - The Girl from 4E
The Marketing Arm

The Marketing Arm is a globally acclaimed marketing and advertising agency that specializes in providing innovative and engaging marketing solutions to businesses worldwide. Headquartered in Dallas, T...

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