Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that's easy to drink.

What makes Heineken® Silver different is the ice-cold lagering process. By lagering Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that's accessible and easy to drink.

Heineken Silver has a sweet and malty flavor that's almost fruity, without any bitterness or hoppiness at all. The aftertaste is negligible, and doesn't leave any bitterness on the palate. Notably, Heineken Silver has enough body to counteract the wateriness detectable in competitor's light beers.

In the ad the Viking says "Your family tortured my first wife and stole my second favorite goat...now you want to marry my daughter". Then he is handed a Heineken Silver...and all is well! The daughter is "given" away.

Lower ABV, lower carbs, lower calories Heineken Silver has 3.2g of carbs, 95 calories and 4% ABV in a 12-oz serving. That compares to flagship Heineken, which has 11g of carbs, around 149 calories and 5.4% ABV in a 12-oz serving. Heineken 0.0, meanwhile, has 0% alcohol, 69 calories and 16g of carbs.

Heineken® Silver launches in the U.S. as a new premium lower-carb, lower-cal beer. The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume.

Okay so flavor wise they have a common theme which is you know a little bit more sweet. It's a slightly sweeter lager and both have that characteristic it's a little bit sweet.

Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

In it, as reggae music plays, a light-skinned bartender slides a bottle across the bar, past three black people (one playing a guitar), to a light-skinned customer. It ends with the tagline, "Sometimes, lighter is better." The company Chance called out, Heineken, has since pulled the spot, globally.

All natural ingredients That's why Heineken Silver is brewed with 100% pure natural ingredients: pure malt, water, hops and A-Yeast. And nothing more; our recipe has no corn, no rice, no additives. This is one of the characteristics that makes our beer premium.

But the difference is that the heineken original i can taste a hint of malt uh hitler that maltiness at the back. Plus it's a bit rough you know coming down my truth the highlighted silver.

Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast. And it's brewed to create full-bodied flavor without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients.