Heineken Silver TV Spot, 'Smooth' Song by Shaggy.

In Heineken's 'The Best Driver' campaign, F1 star Max Verstappen is seen socializing with friends and repeatedly being chosen to be designated driver. The hero film cleverly emphasizes that while some of the best drivers are from the world of F1, the decision should instead only be based on who hasn't had a drink.

Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

In the ad the Viking says "Your family tortured my first wife and stole my second favorite goat...now you want to marry my daughter". Then he is handed a Heineken Silver...and all is well! The daughter is "given" away.

Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that's easy to drink.

Heineken® Silver is our new, extra-refreshing and premium lager which is lagered at -1°C for a crisp flavour and subtle finish. Made with natural ingredients, and at 4% ABV, Heineken® Silver delivers a balanced profile and smooth taste, we know you will love. Purchase here.

Max Verstappen, current Formula 1 world champion, said of his new role: “Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch Brand like Heineken. People who know me know that I am very determined and as a driver I do not want to leave any room for error.

The world's most international premium beer. Openness, creativity, innovation, craftsmanship. Cosmopolitan, aspirational, premium, confident, witty, refined.

Heineken® Silver is our new, extra-refreshing and premium lager which is lagered at -1°C for a crisp flavour and subtle finish. Made with natural ingredients, and at 4% ABV, Heineken® Silver delivers a balanced profile and smooth taste, we know you will love.

Heineken lager beer, or known as just Heineken, is one of the pale beers with 5% alcohol. It is produced by the Dutch brewing company's Heineken N.K. Heineken is sold in a green bottle with a red star on it. In 1954, the brewery introduced the oval logo with Heineken written in the middle.

At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving. Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast.

According to the beer makers, two-thirds of women in football have experienced gender discrimination. Heineken is on a mission to evolve its sponsorships within the sport to address the uneven playing field when it comes to gender by highlighting some of the ways that women are unfairly treated.