Heineken is a renowned multinational brewing company that has made its mark on the global beer industry. Founded in 1864 by Gerard Adriaan Heineken, the company has a rich history and has become one o...
Heineken's TV spot, 'Un destapador' is a 30-second commercial that features a group of friends enjoying an ice-cold Heineken beer on a sunny day at the beach. The commercial starts as one of the friends pulls out his bottle opener, but before he can use it, he is interrupted by the sound of a nearby wave crashing on the shore. Seizing the opportunity, he takes a different approach as he twists off the cap of his bottle on the edge of a wooden bench.
As the ad continues, the camera pans out to show the rest of the group trying to open their bottles in similar ways, too, including using a metal railing and even a surfboard fin. The ad cleverly highlights the versatility and ease-of-use of Heineken's bottles, while also showcasing the fun and playful dynamic of the friends.
The catchy soundtrack, 'Don't Let Me Down' by The Chainsmokers featuring Daya, adds to the youthful and upbeat vibe of the ad. Overall, Heineken did an excellent job of creating a commercial that is both entertaining and effectively shows off the unique and creative ways in which their beer can be enjoyed.
Heineken TV commercial - Un destapador produced for Heineken was first shown on television on July 27, 2022.
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