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Heineken TV commercial - The Closer
Heineken

Heineken is a renowned multinational brewing company that has made its mark on the global beer industry. Founded in 1864 by Gerard Adriaan Heineken, the company has a rich history and has become one o...

What the Heineken TV commercial - The Closer is about.

Heineken TV commercial - The Closer

Heineken TV Spot, 'The Closer': Boldly Bridging Divides

In the world of advertising, capturing the attention of viewers is a coveted skill. It requires creativity, innovation, and a firm grasp of what appeals to the masses. Heineken is a brand that has mastered this craft, and their TV spot, 'The Closer,' is a testament to their ability to connect with audiences on a deeper level.

The closing shot of the TV spot reveals the ingenious concept that lies at the heart of 'The Closer': bridging divides through conversation and understanding. We're introduced to people from starkly different backgrounds, holding opposing views on various societal issues. A feminist, on one hand, stands across from a man who strongly opposes the movement. A climate change activist interacts with a climate change skeptic. A transgender woman engages with a man who struggles to comprehend her journey.

The commercial captures these individuals on-camera, successfully integrating their contrasting personalities, opinions, and experiences into a captivating story. As the dialogue unfolds, viewers are held in suspense, wondering how these polar opposites will react when they discover each other's true beliefs. Yet, what unfolds is a remarkable example of human connection.

The magic lies in the moment of truth. Once the dialogue concludes, it is revealed that each person has a bond with their counterpart—a connection that transcends their differences. They are then presented with a choice: leave the conversation or accept an invitation to share a Heineken beer together. To everyone's surprise, they choose the latter option, displaying a willingness to set aside their differences and find common ground.

This TV spot brilliantly illustrates the power of conversation, empathy, and ultimately, a good beer. It challenges societal divisions by providing a platform for people to truly listen to one another and engage in meaningful dialogue. It encourages viewers to recognize that, despite our differences, we are all connected by our shared humanity.

'The Closer' cleverly aligns Heineken's brand values with a larger social message. By embracing diversity and promoting unity, Heineken shows that they are not just a beer company but a catalyst for positive change. This commercial acts as a catalyst for viewers to reflect on their own prejudices, biases, and preconceived notions, ultimately pushing society towards a more inclusive and understanding future.

Heineken's 'The Closer' is a remarkable piece of advertising that transcends the typical bounds of a TV spot. It not only sparks conversations but also prompts viewers to ponder the power of empathy and the role it

Heineken TV commercial - The Closer produced for Heineken was first shown on television on June 5, 2022.

Frequently Asked Questions about heineken tv spot, 'the closer'

The Closer is an innovative bottle opener that works by forcing a laptop into sleep mode when used to open a bottle, which signals to people what they didn't realise they needed: a nice cold beer and a time to relax. 'The Closer' film showcases a variety of professionals who continue to work late into the afterhours.

In Heineken's 'The Best Driver' campaign, F1 star Max Verstappen is seen socializing with friends and repeatedly being chosen to be designated driver. The hero film cleverly emphasizes that while some of the best drivers are from the world of F1, the decision should instead only be based on who hasn't had a drink.

While this may seem innocuous, again the underlying theme is that it is okay (nay reasonable and encouraged) to reduce women to goods. This is literal objectification. In the ad the Viking says "Your family tortured my first wife and stole my second favorite goat...now you want to marry my daughter".

“The perfect beer calls for the perfect bar” is the claim of this Heineken campaign. So, we made sure that “The perfect ad calls for the perfect song” became our own motto during our search for a good song. We quickly found Clairy Browne and the Bangin' Rackettes and we suggested their song 'Love Letter' to the agency.

Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries.

Heineken has launched a new social experiment, titled 'Generations Apart', as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide.

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

The world's most international premium beer. Openness, creativity, innovation, craftsmanship. Cosmopolitan, aspirational, premium, confident, witty, refined.

Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

“.. It's probably 'skol' or 'skoal', a toast, meaning 'health'. Their drinking cups were fashioned from skulls! Scandinavians still toast eachother with the word “skol".

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

It turns out that the group from the beer commercial is Clairy Browne & The Bangin' Rackettes. They're an Australian group who dropped their debut album, Baby Caught the Bus, in November of 2011.

Videos

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Actors who starred in Heineken TV Spot, 'The Closer'

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Agenices

Agenices of the Heineken TV Spot, 'The Closer'

Heineken TV commercial - The Closer
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

Heineken
Heineken The Closer Bottle Opener
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