The Closer is an innovative bottle opener that works by forcing a laptop into sleep mode when used to open a bottle, which signals to people what they didn't realise they needed: a nice cold beer and a time to relax. 'The Closer' film showcases a variety of professionals who continue to work late into the afterhours.

In Heineken's 'The Best Driver' campaign, F1 star Max Verstappen is seen socializing with friends and repeatedly being chosen to be designated driver. The hero film cleverly emphasizes that while some of the best drivers are from the world of F1, the decision should instead only be based on who hasn't had a drink.

While this may seem innocuous, again the underlying theme is that it is okay (nay reasonable and encouraged) to reduce women to goods. This is literal objectification. In the ad the Viking says "Your family tortured my first wife and stole my second favorite goat...now you want to marry my daughter".

“The perfect beer calls for the perfect bar” is the claim of this Heineken campaign. So, we made sure that “The perfect ad calls for the perfect song” became our own motto during our search for a good song. We quickly found Clairy Browne and the Bangin' Rackettes and we suggested their song 'Love Letter' to the agency.

Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries.

Heineken has launched a new social experiment, titled 'Generations Apart', as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide.

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

The world's most international premium beer. Openness, creativity, innovation, craftsmanship. Cosmopolitan, aspirational, premium, confident, witty, refined.

Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

“.. It's probably 'skol' or 'skoal', a toast, meaning 'health'. Their drinking cups were fashioned from skulls! Scandinavians still toast eachother with the word “skol".

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

It turns out that the group from the beer commercial is Clairy Browne & The Bangin' Rackettes. They're an Australian group who dropped their debut album, Baby Caught the Bus, in November of 2011.