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Advertisers of the Southwest Airlines TV Spot, 'Wanna Get Away: Workout: $59'

Southwest Airlines TV commercial - Wanna Get Away: Workout: $59
Southwest Airlines

Southwest Airlines is a well-known American airline that has been in operation for several decades. Founded in 1967, the airline has grown to become one of the largest low-cost carriers in the United...

What the Southwest Airlines TV commercial - Wanna Get Away: Workout: $59 is about.

Southwest Airlines TV commercial - Wanna Get Away: Workout: $59

Southwest Airlines' 'Wanna Get Away' campaign is one of the most memorable and successful advertising campaigns of all time. Among its many iconic TV spots is the 'Workout: $59' ad, which captures the essence of the campaign's message perfectly.

The ad starts with a woman in a workout outfit, lifting weights at the gym. She struggles to lift a weight, but keeps trying. Suddenly, the weight drops down with a loud clang, causing everyone in the gym to look at her. She looks embarrassed and wants to get away. In that moment, the voiceover speaks: "Wanna get away?"

The scene then cuts to a Southwest Airlines flight, where the woman is seated, relaxing with a refreshed look. The voiceover says, "Now you can, with Southwest Airlines' 'Wanna Get Away' fares, starting at just $59 one-way."

The ad is clever and relatable, tapping into the everyday struggles of people who just want to escape. The line, "Wanna Get Away?" has become synonymous with the Southwest Airlines brand, and has helped to cement the airline as a go-to choice for affordable and easy travel.

The 'Wanna Get Away' campaign has been a critical component of Southwest's marketing strategy for decades, presenting the airline as a fun and approachable option for travelers looking to get away. The campaign's iconic imagery and catchy jingle have helped to make Southwest a household name, and the 'Workout: $59' TV spot is just one example of its enduring effectiveness in capturing the hearts and imaginations of its audience.

Southwest Airlines TV commercial - Wanna Get Away: Workout: $59 produced for Southwest Airlines was first shown on television on January 24, 2022.

Frequently Asked Questions about southwest airlines tv spot, 'wanna get away: workout: $59'

Wanna Get Away® fares. Fares are reusable, but not fully refundable. If you cancel your flight, the value of your ticket can be applied to future travel. Flight credits unexpired on or created on or after July 28, 2022 do not expire. Fares may carry some usage, advance purchase, or other conditions.

Wanna Get Away® and Wanna Get Away Plus® tickets are non-refundable. The value of the ticket will be converted to a flight credit or Transferable Flight Credit™(depending on the fare) that you can use to buy a future flight.

The original Wanna Get Away campaign proved so popular after first airing in 1998 that Southwest stuck with it until 2008. In fact, “Wanna Get Away” is now the name for the category of Southwest's lowest, advance-purchase fares.

Is Southwest Airlines safe? According to AirlineRatings.com, Southwest Airlines has a 7/7 safety rating in 2023. However, Southwest is no longer part of the top 20 safest airlines in the world, like it was in 2021.

Wanna Get Away Plus offers more flexibility for a fee The Wanna Get Away fare doesn't allow for much flexibility at all. Making any changes will cost you. The Wanna Get Away Plus fare allows you to make same-day changes to your ticket without paying a difference in fare.

The main differences between Wanna Get Away and Anytime fares is refundability and points earning rates. While Wanna Get Away fares can be refunded as future travel funds, Anytime fares are refunded as cash back.

Wanna Get Away is the cheapest Southwest fare class. But unlike the airlines with basic economy that don't even let you bring a small suitcase for the overhead bin and refuse to even give you a flight credit for a canceled flight, Wanna Get Away is surprisingly consumer-friendly.

The airline's slogan (as of 2022) is "Low fares. Nothing to hide. That's TransFarency!" In March 1992, shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, which had been using "Plane Smart" for its motto, advised Southwest that it was infringing on its trademark.

With the new Wanna Get Away Plus fare, you'll get the ability to transfer flight credits to another traveler of your choice, a higher earnings rate on airfares, and the ability to make same-day confirmed changes and to get on the same-day standby list.

Southwest is proud to offer one-of-a-kind value and Hospitality at more than 120 airports across 11 countries. We first took flight in 1971 from Dallas (Love Field) to democratize the sky through friendly, reliable, and low-cost air travel.

Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead.

Get Away Today offers 365-day refundable DISNEYLAND® Resort tickets. We understand that things come up and allow refunds for a fee and reschedules within the same year at no additional cost. You can also purchase our Peace of Mind protection for any unforeseen changes or cancellations.

Videos

Watch Southwest Airlines TV Commercial, 'Wanna Get Away: Workout: $59'

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Actors

Actors who starred in Southwest Airlines TV Spot, 'Wanna Get Away: Workout: $59'

Chris Finch photo
Nick Finch photo
Agenices

Agenices of the Southwest Airlines TV Spot, 'Wanna Get Away: Workout: $59'

Southwest Airlines TV commercial - Wanna Get Away: Workout: $59
GSD&M

GSD&M is a full-service agency founded and based in Austin, Texas. The company is known for its creative approach to advertising and marketing and has worked with a variety of well-known brands. The a...

Southwest Airlines TV commercial - Wanna Get Away: Workout: $59
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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