Southwest Airlines is a well-known American airline that has been in operation for several decades. Founded in 1967, the airline has grown to become one of the largest low-cost carriers in the United...
Southwest Airlines' 'Wanna Get Away' campaign is one of the most memorable and successful advertising campaigns of all time. Among its many iconic TV spots is the 'Workout: $59' ad, which captures the essence of the campaign's message perfectly.
The ad starts with a woman in a workout outfit, lifting weights at the gym. She struggles to lift a weight, but keeps trying. Suddenly, the weight drops down with a loud clang, causing everyone in the gym to look at her. She looks embarrassed and wants to get away. In that moment, the voiceover speaks: "Wanna get away?"
The scene then cuts to a Southwest Airlines flight, where the woman is seated, relaxing with a refreshed look. The voiceover says, "Now you can, with Southwest Airlines' 'Wanna Get Away' fares, starting at just $59 one-way."
The ad is clever and relatable, tapping into the everyday struggles of people who just want to escape. The line, "Wanna Get Away?" has become synonymous with the Southwest Airlines brand, and has helped to cement the airline as a go-to choice for affordable and easy travel.
The 'Wanna Get Away' campaign has been a critical component of Southwest's marketing strategy for decades, presenting the airline as a fun and approachable option for travelers looking to get away. The campaign's iconic imagery and catchy jingle have helped to make Southwest a household name, and the 'Workout: $59' TV spot is just one example of its enduring effectiveness in capturing the hearts and imaginations of its audience.
Southwest Airlines TV commercial - Wanna Get Away: Workout: $59 produced for Southwest Airlines was first shown on television on January 24, 2022.
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.
GSD&M is a full-service agency founded and based in Austin, Texas. The company is known for its creative approach to advertising and marketing and has worked with a variety of well-known brands. The a...
Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...