Stayfree is a renowned company that specializes in feminine hygiene products. With a long-standing history of providing women with comfortable and reliable protection during their menstrual cycles, St...
Stayfree Ultra Thin's TV spot, titled "Mannequin," is a creative and visually striking ad that showcases the product's absorbency and flexibility. The ad begins with a group of mannequins placed in a store window, each sporting a different outfit. The camera then zooms in on one of the mannequins, which suddenly comes to life, jumping off the stand and running out of the store.
As the mannequin runs through the streets, we see that it's actually a woman dressed up like a mannequin. She makes her way to a nearby rooftop, where she starts dancing and performing acrobatics. In the middle of her routine, however, she gets her period and starts to panic.
That's where Stayfree Ultra Thin comes in. The woman reaches into her bag and pulls out a pad, which she applies to her underwear with ease. The pad stays in place as she continues to dance and move, highlighting the product's flexibility and ability to stay in place during even the most active moments.
The ad ends with the woman walking back into the store window, taking her place amongst the other mannequins, but this time, with newfound confidence and ease. The message of the ad is clear: Stayfree Ultra Thin offers women the absorbency and flexibility they need to stay confident and comfortable, no matter what life throws at them.
Overall, the "Mannequin" TV spot is a clever and creative way to showcase Stayfree's Ultra Thin line of pads, using unique visuals and an engaging storyline to convey the product's benefits.
Stayfree Ultra Thin TV commercial - Mannequin produced for Stayfree was first shown on television on March 16, 2014.
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