What the 2012 Toyota Models TV commercial - People Who Know Cars is about.

In 2012, Toyota released a TV spot titled 'People Who Know Cars' which featured a series of individuals who were experts in various automotive fields. The ad aimed to showcase Toyota's commitment to creating high-quality cars that were not only stylish but also reliable and durable.

The spot opened with a shot of a man kneeling in front of a Toyota vehicle, studying the car's parts, followed by an expert explaining the car's features. The ad also highlighted the fuel efficiency of Toyota's models, with an expert explaining how Toyota has been at the forefront of developing cleaner and more efficient engines.

The ad featured several other experts, including a designer who discussed the sleek and modern design of Toyota's cars, and a technician who emphasized the importance of safety and reliability in Toyota's vehicles. The clear message was that Toyota's cars are built by people who understand cars and are passionate about creating the best possible product for their customers.

What set this ad apart from others was its focus on the expertise and passion of Toyota's employees, rather than just the technical features of their cars. This human element was meant to resonate with potential customers and encourage them to choose Toyota as their preferred car brand.

Overall, 'People Who Know Cars' was an effective TV spot that highlighted Toyota's commitment to quality and innovation in the automotive industry, and drove home the message that Toyota was a brand that consumers could trust.

2012 Toyota Models TV commercial - People Who Know Cars produced for Toyota was first shown on television on October 8, 2012.