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Advertisers

Advertisers of the U by Kotex Extra Maxi TV Spot, 'Blue Liquid Demos'

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos
Kotex

Kotex is a well-known and respected company that specializes in feminine care products. With a rich history spanning several decades, Kotex has established itself as a trusted brand, providing women w...

What the U by Kotex Extra Maxi TV commercial - Blue Liquid Demos is about.

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos

The U by Kotex Extra Maxi TV Spot, 'Blue Liquid Demos', is a highly memorable and impactful advertisement that strives to break down the stigma surrounding menstrual blood. In the past, feminine hygiene product commercials have used a blue liquid to demonstrate the effectiveness of their products, rather than depicting menstrual blood. However, the U by Kotex Extra Maxi TV Spot takes a bold and revolutionary stance by depicting realistic red fluid, demonstrating the product's effectiveness in a way that challenges society's preconceived notions.

The ad opens with the provocative statement, "Let's talk about periods. It's nothing to hide." This opening sets the tone for the ad and immediately grabs the viewer's attention. The commercial follows with a series of "blue liquid demos" commonly seen in other feminine hygiene product ads, but in this case, U by Kotex uses a red fluid instead, representing menstrual blood. The ad directly addresses the taboo surrounding periods by breaking down the conventional and outdated practice of hiding the reality of periods and normalizing the discussion of menstruation.

The U by Kotex Extra Maxi TV Spot also centers on the female empowerment that comes from embracing natural bodily functions instead of hiding them. It is a commercial that speaks to women directly, acknowledging the challenges they face when they are menstruating and encouraging them to remind themselves of how powerful they are.

Overall, the U by Kotex Extra Maxi TV Spot challenges the stereotypes and societal taboos surrounding menstruation and provides a platform for women to openly discuss and embrace their natural bodily functions. It is a powerful ad that sets a new standard for feminine hygiene product commercials and encourages women to take charge of their bodies without fear or shame.

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos produced for Kotex was first shown on television on August 11, 2013.

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Agenices

Agenices of the U by Kotex Extra Maxi TV Spot, 'Blue Liquid Demos'

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos
Organic, Inc.

Organic, Inc. is a company that is dedicated to producing high-quality organic products for consumers. Founded in 2004, Organic, Inc. has become a leader in the organic industry and is known for its c...

Products

Products Advertised

Kotex U by Kotex Extra Maxi
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