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In 2014, Scion FR-S aired a TV spot featuring scenes from the movie "The Maze Runner." The ad starts with a group of young adults driving the FR-S through a winding track resembling a maze. The car's dynamic handling and agility show it snaking through the maze effortlessly.
As the car takes on the twists and turns of the maze, the young adults encounter obstacles, including a wall blocking their path. Undaunted, they accelerate towards the wall, and the Scion FR-S performs a seamless drift around the barrier, showing off its drifting capabilities.
The ad then features clips from the movie "The Maze Runner," adding excitement to the already adrenaline-fueled commercial. With the high-energy soundtrack playing in the background, the ad concludes with the Scion FR-S emerging from the maze, ready to take on any challenge.
The Scion FR-S TV Spot leaves the viewer with a sense of excitement, adventure, and a desire to unleash their inner thrill-seeker. The commercial effectively showcases the car's sleek styling, superior handling, and exceptional performance, all qualities that align with the brand's identity of producing sporty and exciting cars.
2014 Scion FR-S TV commercial - The Maze Runner produced for Scion was first shown on television on September 8, 2014.
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