Overview of HertzHertz Global Holdings, Inc. is an American car rental company with international locations in 150 countries. The company was founded in 1918 in Chicago and has now headquartered in Es...
Hertz TV Spot, 'On Set' Featuring Tom Brady is a commercial created by the car rental company Hertz. The 30-second ad features Tom Brady, the American football quarterback, as the lead protagonist. The commercial opens with Brady driving a Hertz rental car, wearing a suit and looking like a boss. The scene then shifts to an empty movie set, where Brady is shown pacing around, looking at his watch, and waiting for someone.
As he waits, a voiceover explains how even elite athletes like Brady have a "reality check" moment when they leave the field. The camera then pans to show a film crew approaching, and it is revealed that Brady was waiting for them to start shooting a commercial.
In the next scene, he is shown discussing the features of the Hertz rental car with the director before he takes off with the car to begin filming. He is portrayed as quick, controlled, and at ease behind the wheel - a sure sign of the confidence that comes with renting from Hertz. The video concludes with the tagline "More control. Less drama. Hertz," as Brady finishes his drive and comes onto the set, ready to shoot the commercial.
The message that Hertz is trying to convey is that by renting a car from them, you can feel confident and in control behind the wheel. It is a smart move for Hertz to use a celebrity athlete like Tom Brady, who is considered one of the most successful and disciplined players in football, to represent their brand. His presence in the commercial brings an added layer of reliability, prestige, and trustworthiness to the Hertz brand.
Overall, the Hertz TV Spot, 'On Set' Featuring Tom Brady is a creative and engaging commercial that appeals to people who appreciate the finer things in life and want to control their shopping experience. The ad is well-produced, and Brady's star power makes it more relatable and fun to watch.
Hertz TV commercial - On Set produced for Hertz was first shown on television on August 13, 2022.
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