Overview of HertzHertz Global Holdings, Inc. is an American car rental company with international locations in 150 countries. The company was founded in 1918 in Chicago and has now headquartered in Es...
Title: Going the Extra Mile: Hertz TV Spot
Introduction:The Hertz TV spot titled "Extra Mile" is a captivating advertisement that showcases the commitment and dedication of Hertz car rental employees to providing exceptional service to their customers. Through powerful visuals and a heartfelt narrative, the ad highlights the brand's willingness to go above and beyond for their clients.
Body:The Hertz TV spot opens with a wide shot of a serene countryside road, bathed in the golden hues of a breathtaking sunset. The scene quickly transitions to the interior of a Hertz rental car, where we meet Sarah, a young professional traveling for a critical business presentation.
Sarah, the focal character of the advertisement, sets the stage for the customer-centric journey about to unfold. As Sarah embarks on her journey, she encounters a myriad of challenges and obstacles that test her resolve. However, at each juncture, a Hertz employee appears with a smile, eager to lend a helping hand and ensure her journey remains smooth.
The first instance comes when Sarah's cell phone battery dies, leaving her unable to navigate to her destination. Unexpectedly, a Hertz employee appears out of nowhere, providing her with a charger and tireless directions to ensure she arrives on time. This initial act of going the extra mile immediately captures Sarah's attention and demonstrates the exceptional service Hertz is known for.
Throughout the commercial, Hertz employees consistently display their dedication to customer satisfaction. Whether it's offering thoughtful recommendations for local dining spots or going out of their way to help Sarah retrieve an important document left behind, these encounters embody the commitment of Hertz employees to exceed expectations.
As the TV spot nears its conclusion, Sarah arrives at her destination just in the nick of time. As she exits the Hertz vehicle, she is greeted by an enthusiastic round of applause from the attendees of her presentation. Sarah, grateful for the seamless journey enabled by Hertz, looks back to see the smiling face of the Hertz employee who went the extra mile to support her.
The final moments of the ad capture the essence of Hertz's customer-centric ethos. The screen fades to black, displaying the Hertz logo alongside the tagline, "Hertz: Going the Extra Mile for You."
Conclusion:The Hertz TV spot, "Extra Mile," effectively showcases the dedication and commitment of Hertz employees to providing exceptional service to their customers. Through its captivating narrative and powerful visuals, the ad leaves a lasting impression, reminding viewers that Hertz is a brand that goes above and beyond to ensure an unparalleled customer experience.
Hertz TV commercial - Extra Mile produced for Hertz was first shown on television on February 9, 2020.
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