What the Above the Influence TV commercial - Who Controls You?: Bullying is about.

Title: Above the Influence TV Spot, 'Who Controls You?: Bullying'

In a captivating Above the Influence TV spot titled 'Who Controls You?: Bullying', we are taken on a powerful journey that illuminates the devastating impact of bullying and the importance of staying true to oneself. This thought-provoking commercial encourages viewers to rise above the influence, dismantle the power dynamics associated with bullying, and take control of their own lives.

The TV spot opens with a teenage girl, Lily, walking through a school hallway, surrounded by an air of insecurity. Her eyes dart around nervously, as whispers and laughter reverberate in the background. The camera then cuts to various scenes, showing students mocking, teasing, and excluding their peers. The faces of those affected display visible anguish and vulnerability.

As the ad progresses, Lily is shown grappling with the internal struggle of succumbing to fitting in or discovering her own identity. The viewer witnesses her transformation from a timid and subdued figure into a resilient and empowered young woman.

The setting transitions to a hallucinatory dreamscape that symbolizes Lily's emotional journey. As she confronts her fears head-on, larger-than-life figures representing the negative influences in her life appear. These figures embody the voices of doubt, judgment, and conformity, attempting to control Lily's decisions.

With a surge of inner strength, Lily confronts these personifications of negativity. She defies their dominance and breaks free from their grip. The concept of taking agency over one's choices is reiterated throughout the ad, empowering viewers to rise above societal pressures and embrace their authentic selves.

Amidst the vivid visuals and intense emotions, the TV spot also weaves in snippets of narratives from real individuals who have experienced bullying. Their heartfelt stories resonate deeply, reinforcing the message that no one should be controlled or defined by the torment of others.

As the commercial reaches its climax, Lily emerges from her turbulent journey, transformed and enlightened. She stands tall and radiates a newfound confidence, boldly claiming her individuality.

The final moments of the TV spot showcase a diverse group of young individuals embracing their differences and supporting one another. The message is clear: Together, we can break the cycle of bullying and create a culture of acceptance, respect, and empowerment.

The Above the Influence TV spot, 'Who Controls You?: Bullying' serves as a powerful call to action, urging society to recognize the destructive nature of bullying and take a collective stand against it. Through its visually dynamic storytelling, relatable characters, and impactful messages, this commercial inspires viewers to reclaim their autonomy, stand up against bullying, and create a world where everyone can thrive.

Above the Influence TV commercial - Who Controls You?: Bullying produced for Above the Influence was first shown on television on January 4, 2016.