What the NFL Now TV commercial - Rodney is about.

The NFL Now TV spot, 'Rodney,' is a heartwarming and inspiring commercial that tells the story of Rodney Smith Jr., a man who went viral for mowing lawns for elderly and disabled individuals for free. The commercial was created to promote NFL Now, the league's 24/7 streaming service.

The spot begins with Rodney walking down the street, carrying his lawn mower. He is portrayed as a humble man who takes pleasure in lending a helping hand to others. He recognizes that for some, it's not easy to care for their lawns due to health and financial challenges. He shares that he started his initiative, Raising Men Lawn Care Service, to help those in need of a little assistance.

The commercial then transitions to a close-up of Rodney as he shares his motivations for mowing lawns. His voiceover says, "I think a beautiful lawn is something everyone deserves. The feeling it gives you is just indescribable."

The video shows Rodney mowing the lawns of various individuals, including an elderly woman who shares a sweet moment with him, and a man who thanks Rodney for his services. The commercial ends with Rodney driving his truck and the text "NFL Now: Get your football fix all day, every day."

Overall, the NFL Now TV Spot, 'Rodney,' is a powerful and genuine commercial that showcases a selfless and caring individual. It encourages viewers to embrace the importance of helping others and to appreciate the simple things in life, like a well-manicured lawn.

NFL Now TV commercial - Rodney produced for NFL was first shown on television on September 14, 2015.