Liquid gold. Made with real cheese. It's Liquid Gold: An instant family favorite, made with the unmistakable, undeniable, one of a kind Velveeta. It's liquid gold.

Velveeta TV Spot, 'La Dolce Velveeta: Breeze' Song by Roger Webb.

Kraft Foods lists Velveeta's ingredients as: milk, water, whey, milk protein concentrate, milkfat, whey protein concentrate, sodium phosphate, and 2% or less of salt, calcium phosphate, lactic acid, sorbic acid, sodium citrate, sodium alginate, enzymes, apocarotenal, annatto, and cheese culture.

Skim Milk, Milk, Canola Oil, Milk Protein Concentrate, Sodium Phosphate, Contains Less Than 2% Of Modified Food Starch, Whey Protein Concentrate, Maltodextrin, Whey, Salt, Calcium Phosphate, Lactic Acid, Sorbic Acid As A Preservative, Milkfat, Sodium Alginate, Sodium Citrate, Enzymes, Apocarotenal And Annatto (Color), ...

“sweet life First introduced in 2021, LDV riffs on the Italian phrase “la dolce vita“ (meaning “sweet life”) and allows the brand to be “unapologetic, big, bold, supremely creamy, and relentlessly original“ with its marketing, according to a statement.

cheesy 1980s music Velveeta was formed in State College in 1995 by some musician types as a fun little side project to play some cheesy 1980s music. It turned into a long-running act as the band expanded its song selection and performed far and wide.

The name Velveeta was intended to connote a "velvety smooth" edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The brand has been expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets.

"We as a culture have tended to gravitate toward foods that were - and are - predictable, unchanging and relatively bland," Werlin explains. "Processed cheese fit the bill, and it is also easy to use." Advertising campaigns from the 1950s touted Velveeta's mild flavor, ease of use and nutritional value.

In 1918, Frey figured out how to use similar technology to help recoup some of the factory's waste. He learned that by adding a by-product of cheesemaking called whey, which is the liquid released from curds during the cheesemaking process, to the leftover Swiss bits, he could create a very cohesive end-product.

In 2020, Velveeta sales surged by nearly 24%. To take advantage of that movement, the brand developed a new identity. In Rice's words, “Velveeta exists to make outrageous pleasure a way of life.” The brand updated its logo and launched a new ad campaign, La Dolce Velveeta, to support the change.

The cheese product makes macaroni and cheese and queso dips undeniably creamier. It's also a staple of American pantries, and our food culture wouldn't be the same without it. First, a little historical context. Velveeta was invented in 1918 by Swiss cheesemaker Emil Frey.

Velveeta is a shelf-stable cheese product made from substances including whey, milk, milk protein concentrate, modified starch, canola oil, and cheese culture. It has a smooth consistency, mild taste, and vivid orange hue. Velveeta triumps in its ability to melt, making it a great base for dips.