“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

Nutella® name, characteristic logo and jar are registered trademarks of Ferrero S.p.A. The use of Nutella® hazelnut spread in the preparation of other products does not automatically grant any right to use these trademarks.

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

Sponsorship of the Italian national football team This brought about brand recognition throughout the world, as people started to link Nutella with Italian national sentiment. The sponsorship of a national athletic team also made people associate Nutella with healthy eating and a balanced diet.

Ferrero Brands Ferrero Brands - Nutella. to start positively your day!

Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet. So it means the sweet nut.

Here are a few things you might not know about the gooey spread.

• NAPOLEON AND HITLER ARE RESPONSIBLE FOR THE WORLD'S NUTELLA ADDICTION.
• ITS PREDECESSOR WAS NAMED AFTER A CHARACTER FROM ITALIAN COMMEDIA DELL'ARTE.
• IT ORIGINALLY CAME IN THE FORM OF A LOAF.
• IT SPREADS FAR AND WIDE.

Nutella (US: /nuːˈtɛlə/ noo-TEL-ə, UK: /nʌˈtɛlə/ nuh-TEL-ə, Italian: [nuˈtɛlla]) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

Nutella is rich in fibre which helps in controlling your cholesterol levels. It reduces the risk of developing heart diseases. Nutella contains calcium that strengthens your bones and teeth. The iron in Nutella helps in making red blood cells in your body and also protects your immune system.

According to the Ferrero company's statistics, France is considered to be the largest consumer of Nutella in the world where over 25% of the world's production is consumed and produced each year.

Nutella is a sweetened hazelnut cocoa spread made by Ferrero, an Italian company that's the third-largest chocolate producer in the world. It was originally created in Italy during World War II when baker Pietro Ferrero added ground hazelnuts to a chocolate spread to make up for a shortage of cocoa in the country.