Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
Kia Motors America has launched its Summer's On Us Sales Event, accompanied by a new TV spot, 'Best Summer Ever', currently airing nationwide. The ad campaign features the 2023 Kia Telluride, 2023 Kia K5, and 2023 Kia Sorento.
The 60-second commercial opens with a stunning shot of a family heading to the beach, all crammed up in a Kia Telluride. The camera pans to show another Kia, the K5, which the family has rented to drive around on their vacation. As they drive on, they stop at a gas station, where the parents seem to be enjoying themselves at the convenience store while their kids play around outside.
As they continue their adventure, the family reaches a beautiful camping spot, where they set up their tents and gear. As they sit around the campfire, the father mentions how he likes the Telluride's all-wheel-drive capacity, which is perfect for off-road driving. The scene shifts to a shot of the Telluride driving through a rocky, unpaved road.
In the next scene, the family is shown at the beach, playing around in the water, and relaxing on the sand. The Telluride continues to be their trusty companion throughout their vacation, and they take it everywhere.
The final shot of the commercial features the entire family happily in front of the Telluride, with the words 'Kia Summer's On Us Sales Event' appearing on the screen, encouraging viewers to make the most of their summer with Kia's amazing offerings.
In summary, the Kia Summer's On Us Sales Event TV spot, 'Best Summer Ever' aims to showcase the company's vehicles' versatility and durability. The ad captures the essence of a happy-go-lucky family vacation, an experience that Kia hopes to offer to customers through its vehicles.
Kia Summers On Us Sales Event TV commercial - Best Summer Ever produced for Kia was first shown on television on May 28, 2015.
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