Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
In the realm of captivating and memorable television commercials, Old Spice has long reigned supreme, and their TV spot titled "Absent" featuring NFL star Wes Welker is no exception. This 30-second advertisement takes viewers on a thrilling rollercoaster ride of excitement, humor, and a hint of absurdity.
The TV spot begins with a seemingly normal living room setting. As the camera pans across the room, viewers notice a pair of football cleats lying idle on the floor. Suddenly, the unexpected happens – the shoes come to life, sprouting yippy little legs and hastening out of sight. The concept of inanimate objects gaining sentience is a humorous twist that characterizes the Old Spice brand's playful and unconventional approach.
As the audience ponders the curious disappearance of the shoes, the commercial swiftly shifts gears, transporting viewers to a bustling football field. Enter Wes Welker, renowned for his career as a wide receiver in the National Football League. Dressed to the nines and emitting an air of confidence, Welker humorously remarks, "Did somebody leave their shoes lying around? Because this field smells fantastic!"
The humor is further amplified by the juxtaposition of Welker's athletic prowess with the ridiculousness of talking shoes. His charismatic delivery, coupled with the surreal scenario, creates an unexpected yet delightful experience for viewers.
As the commercial progresses, the camera pans out to reveal a vibrant, confetti-filled celebration surrounding Welker. The accompanying voiceover emphasizes the crux of Old Spice's message - the importance of smelling fresh and feeling confident in any situation, even in the midst of a boisterous victory celebration.
The spot concludes with a clever tagline: "Old Spice. It's almost confident enough to wear on any part of your body." The tagline effectively captures the essence of the brand, which aims to instill in its consumers a sense of boldness and self-assurance in all aspects of life.
Overall, the Old Spice TV Spot, "Absent" Featuring Wes Welker, is a masterstroke of advertisement creativity. It seamlessly blends humor, absurdity, and a touch of bravado to captivate audiences and leave a lasting impression. Through its alluring charm, the commercial successfully elicits an emotional connection with viewers, solidifying Old Spice as a brand that embraces individuality and dares to challenge the norms of conventional advertising.
Old Spice TV commercial - Absent produced for Old Spice was first shown on television on September 22, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...