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Old Spice TV commercial - Absent
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice TV commercial - Absent is about.

Old Spice TV commercial - Absent

In the realm of captivating and memorable television commercials, Old Spice has long reigned supreme, and their TV spot titled "Absent" featuring NFL star Wes Welker is no exception. This 30-second advertisement takes viewers on a thrilling rollercoaster ride of excitement, humor, and a hint of absurdity.

The TV spot begins with a seemingly normal living room setting. As the camera pans across the room, viewers notice a pair of football cleats lying idle on the floor. Suddenly, the unexpected happens – the shoes come to life, sprouting yippy little legs and hastening out of sight. The concept of inanimate objects gaining sentience is a humorous twist that characterizes the Old Spice brand's playful and unconventional approach.

As the audience ponders the curious disappearance of the shoes, the commercial swiftly shifts gears, transporting viewers to a bustling football field. Enter Wes Welker, renowned for his career as a wide receiver in the National Football League. Dressed to the nines and emitting an air of confidence, Welker humorously remarks, "Did somebody leave their shoes lying around? Because this field smells fantastic!"

The humor is further amplified by the juxtaposition of Welker's athletic prowess with the ridiculousness of talking shoes. His charismatic delivery, coupled with the surreal scenario, creates an unexpected yet delightful experience for viewers.

As the commercial progresses, the camera pans out to reveal a vibrant, confetti-filled celebration surrounding Welker. The accompanying voiceover emphasizes the crux of Old Spice's message - the importance of smelling fresh and feeling confident in any situation, even in the midst of a boisterous victory celebration.

The spot concludes with a clever tagline: "Old Spice. It's almost confident enough to wear on any part of your body." The tagline effectively captures the essence of the brand, which aims to instill in its consumers a sense of boldness and self-assurance in all aspects of life.

Overall, the Old Spice TV Spot, "Absent" Featuring Wes Welker, is a masterstroke of advertisement creativity. It seamlessly blends humor, absurdity, and a touch of bravado to captivate audiences and leave a lasting impression. Through its alluring charm, the commercial successfully elicits an emotional connection with viewers, solidifying Old Spice as a brand that embraces individuality and dares to challenge the norms of conventional advertising.

Old Spice TV commercial - Absent produced for Old Spice was first shown on television on September 22, 2013.

Frequently Asked Questions about old spice tv spot, 'absent' featuring wes welker

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Isaiah Amir Mustafa Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

"It's the lavender and mint for me." Old Spice released today a new ad today in its ongoing “Men Have Skin Too,” campaign - once again featuring actress Gabrielle Dennis, the face of the campaign: comedian Deon Cole, and an appearance by actress La La Anthony.

Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985's Rocky IV.

Isaiah Mustafa The Man Your Man Could Smell Like

Isaiah Mustafa as "The Man Your Man Could Smell Like"
AgencyWieden+Kennedy
CountryUnited States
Preceded byDifferent Scents for Different Gents
Official websiteoldspice.com/en-US/videos/video/22/the-man-your-man-could-smell-like/

Introducing a new collection with spots starring Deon Cole and Gabrielle Dennis. Old Spice has long been the men's grooming authority, understanding that men deserve nice, clean, moisturized skin too. Men want the kind of selection that women have - aisles and aisles of products, not just a few small shelves.

It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

It was the brainchild of Wieden + Kennedy creative team Craig Allen (now co-founder of W+K-backed agency Callen) and Eric Kallman, under creative directors Eric Baldwin (now W+K ECD) and Jason Bagley. The initial ads were directed by Tom Kuntz, who upped the ante by shooting in a single take.

Videos

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Actors

Actors who starred in Old Spice TV Spot, 'Absent' Featuring Wes Welker

Wes Welker photo
Agenices

Agenices of the Old Spice TV Spot, 'Absent' Featuring Wes Welker

Old Spice TV commercial - Absent
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

Old Spice Fresher Collection Fiji
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