What the Amica TV commercial - Car Wash = Soap Monster is about.

Amica is a well-known insurance company that has been around for over 100 years. In 2019, the company released a TV spot titled "Car Wash = Soap Monster", which quickly gained popularity among viewers.

The TV spot begins with a customer driving his car into a car wash. As the car goes through the wash, the customer sees the soap suds building up on the car and realizes that they have turned into a monster made entirely of soap. The soap monster starts to grow bigger and bigger until it completely engulfs the car, and the customer becomes understandably concerned.

As the soap monster continues to grow, the scene suddenly changes, and the customer is now sitting comfortably in his home, watching TV. The TV commercial ends with the message, "Accidents can happen. That's why we're here to help."

The Amica TV spot is a humorous take on the idea that unexpected accidents can happen, and Amica is there to help when they do. The soap monster is a creative and memorable way to represent the potential risks that car owners face and to emphasize the importance of having reliable insurance.

The commercial is both engaging and relatable, using humor to highlight the need for insurance coverage. The spot is a testament to Amica's commitment to providing exceptional service and support to its customers in times of need. With its humorous and memorable imagery, the "Car Wash = Soap Monster" TV spot is a great example of effective and engaging advertising.

Amica TV commercial - Car Wash = Soap Monster produced for Amica Mutual Insurance Company was first shown on television on February 19, 2013.