What the American Beverage Association TV commercial - Launch Mixify is about.

The American Beverage Association (ABA) recently launched a new TV spot called 'Launch Mixify,' aimed at promoting healthy choices and moderation in beverage consumption among children and young adults. The spot features young people mixing drinks at a party, along with a voiceover encouraging them to mix responsibly.

The campaign is part of ABA's Mixify initiative, which aims to educate young people about the importance of moderation and making informed choices when it comes to their beverage consumption. The initiative includes a website with resources for young people and parents, as well as partnerships with schools and community organizations to promote healthy choices.

The TV spot itself is upbeat and colorful, featuring a diverse group of young people enjoying themselves and mixing drinks, while a catchy tune plays in the background. The message is clear: yes, you can have fun and enjoy your favorite beverages, but it's important to do so in moderation and with awareness of what you're consuming.

Overall, ABA's 'Launch Mixify' spot is a positive and effective way to encourage young people to make responsible choices around their beverage consumption. By promoting moderation and education, the initiative is helping to empower young people to take control of their health and well-being.

American Beverage Association TV commercial - Launch Mixify produced for American Beverage Association was first shown on television on September 23, 2014.