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The General TV commercial - Bad Luck Brian
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - Bad Luck Brian is about.

The General TV commercial - Bad Luck Brian

The General TV Spot titled "Bad Luck Brian" is a humorous advertisement featuring two famous personalities - the giant NBA superstar, Shaquille O'Neal, and internet meme sensation, Kyle Craven, popularly known as Bad Luck Brian. Released in 2019, the commercial's unconventional approach quickly made it a hit among TV audiences and on social media platforms.

The TV spot opens with Shaq and Bad Luck Brian riding in a vehicle that has a flat tire. While Bad Luck Brian is worrying about his bad luck, Shaq reassures him with his deep voice and a charming smile that they have The General insurance to protect them. Shaq emphasizes that The General can protect them from any unforeseen event, including the downpour of rain happening outside their car.

The Bad Luck Brian meme was popularized back in 2012 and portrays a young boy with braces and a nerdy disposition always finding himself in critical situations that lead to unfortunate and disastrous outcomes. His appearance in The General TV Spot perfectly encapsulates the brilliant marketing strategy by The General insurance company, which saw an opportunity to incorporate Internet humor with the larger-than-life personality of Shaquille O'Neal.

The commercial further plays on the Bad Luck Brian meme, showing him losing his grip on a grease-covered wrench while trying to fix the tire. The wrench lands on the car hood, and with a loud thud, a dent appears. However, Shaq once again assures Bad Luck Brian that their insurance will cover the damage, and they don't need to worry about it.

The General TV Spot with Shaquille O'Neal and Bad Luck Brian is an excellent example of successful advertising by The General Insurance. The commercial went viral on social media platforms, garnering thousands of views and shares. It also showcased the company's commitment to addressing the insurance needs of everyday customers, even those with a seemingly perpetual run of bad luck, like Bad Luck Brian.

The General TV commercial - Bad Luck Brian produced for The General was first shown on television on April 4, 2023.

Frequently Asked Questions about the general tv spot, 'bad luck brian' featuring shaquille o'neal, kyle craven

Origin. On January 23, 2012, at 2:15 UTC, Ian Davies uploaded a photo to Reddit of his friend Kyle Craven. Craven and Davies both attended Archbishop Hoban High School in Akron, Ohio. The photo which became Bad Luck Brian was originally taken for the high school's 2005-06 yearbook.

The General TV Spot, 'Bad Luck Brian' Featuring Shaquille O'Neal, Kyle Craven.

One of the kids asked Shaq, 'Why do you do those awful ads with the General?' " Iseman said. "Shaq said, 'Because when I was broke and didn't have a penny, they gave me insurance.

The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr.

Luck refers to that which happens to a person beyond that person's control. This view incorporates phenomena that are chance happenings, a person's place of birth for example, but where there is no uncertainty involved, or where the uncertainty is irrelevant.

Explain why Brian thought he had both good luck and bad luck. He though he had good luck because he was alive after the crash, but bad luck because his parents divorcing is what ultimately led to him being in a plane that crashed in the first place.

The General® is pleased to announce that “Shaq”, Shaquille O'Neal, will be serving as a brand ambassador for The General® Auto Insurance. Shaq is one of the most iconic sports stars of all time, with accolades that include being a 4-time NBA champion, 15-time NBA-All Star and 2016 Hall of Fame inductee.

He shared he has great luck as can be seen in his success with sweepstakes, at bingo, and on scratch cards. He has also gotten a degree in Construction Management and now works as Vice President at Craven Construction Company, reported LADbible. They are responsible for building churches.

Shaq's Greatest Acting Performances In Commercials, Ranked

  • TNT. TNT / Via youtube.com.
  • The General. The General Car Insurance / Via youtube.com.
  • Epson Printers. EPSON / Via youtube.com.
  • Carnival Cruises. Carnival Cruise Line.
  • Icy Hot. Icy Hot / Via youtube.com.
  • Buick. Buick / Via youtube.com.
  • Pepsi Big Slam.
  • Papa John's Shaq-a-roni.

He earned $292 million from his NBA contracts and an estimated $200 million in endorsements while he was playing. Today, much of his wealth comes from his new business endeavors and a multiyear television deal with Warner Bros.

A commercial actor is a performer who appears in advertisements on television, online or on the radio. They may have a lot of lines or screen time or be an extra in the background. Many commercial actors also work on other acting projects, including: Theater.

A commercial director is a film director who specializes in the creation of commercials, often for television, but sometimes also on film and of music videos (given that music videos are recognized as a form of advertising for the song featured in the video).

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Actors

Actors who starred in The General TV Spot, 'Bad Luck Brian' Featuring Shaquille O'Neal, Kyle Craven

Kyle Craven photo
Shaquille O'Neal photo
Agenices

Agenices of the The General TV Spot, 'Bad Luck Brian' Featuring Shaquille O'Neal, Kyle Craven

The General TV commercial - Bad Luck Brian
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

Products

Products Advertised

The General App
The General Car Insurance
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