The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...
The General TV Spot titled "Bad Luck Brian" is a humorous advertisement featuring two famous personalities - the giant NBA superstar, Shaquille O'Neal, and internet meme sensation, Kyle Craven, popularly known as Bad Luck Brian. Released in 2019, the commercial's unconventional approach quickly made it a hit among TV audiences and on social media platforms.
The TV spot opens with Shaq and Bad Luck Brian riding in a vehicle that has a flat tire. While Bad Luck Brian is worrying about his bad luck, Shaq reassures him with his deep voice and a charming smile that they have The General insurance to protect them. Shaq emphasizes that The General can protect them from any unforeseen event, including the downpour of rain happening outside their car.
The Bad Luck Brian meme was popularized back in 2012 and portrays a young boy with braces and a nerdy disposition always finding himself in critical situations that lead to unfortunate and disastrous outcomes. His appearance in The General TV Spot perfectly encapsulates the brilliant marketing strategy by The General insurance company, which saw an opportunity to incorporate Internet humor with the larger-than-life personality of Shaquille O'Neal.
The commercial further plays on the Bad Luck Brian meme, showing him losing his grip on a grease-covered wrench while trying to fix the tire. The wrench lands on the car hood, and with a loud thud, a dent appears. However, Shaq once again assures Bad Luck Brian that their insurance will cover the damage, and they don't need to worry about it.
The General TV Spot with Shaquille O'Neal and Bad Luck Brian is an excellent example of successful advertising by The General Insurance. The commercial went viral on social media platforms, garnering thousands of views and shares. It also showcased the company's commitment to addressing the insurance needs of everyday customers, even those with a seemingly perpetual run of bad luck, like Bad Luck Brian.
The General TV commercial - Bad Luck Brian produced for The General was first shown on television on April 4, 2023.
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