Overview of Minute Maid CompanyMinute Maid is a brand of beverages that was founded in 1945 and is currently owned by The Coca-Cola Company, one of the largest beverage companies in the world. Minute...
Minute Maid's TV spot 'Independencia' is a heartwarming and emotional ad that celebrates the independence and strength of the Latino community. The ad begins with a young boy holding a Mexican flag and gazing up at the bright sky. The narrator's voiceover speaks about the Mexican Independence Day and how it symbolizes the people's determination and resilience.
As the ad progresses, we see various scenes showcasing the hardworking and determined Latino community. We see a woman working on a tomato farm, a man laying bricks, and a family gathered to enjoy a home-cooked meal. These scenes demonstrate the strong communities that have been cultivated through hard work and dedication.
Throughout the ad, we hear piano notes delicately playing, building to a climax where the young boy from the beginning is now seen standing in a sea of people, all holding up flags and cheering. The narrator's voiceover continues, reminding us that the Latino community's strength lies in its unity and determination.
The ad concludes with the tagline "Que refresca tu donde viene"; loosely translated, it means "what refreshes you comes from where you come from." This tagline reinforces the idea that our roots are what make us strong, and that our culture and traditions are critical to shaping who we are.
Overall, the Minute Maid TV spot 'Independencia' is a beautiful tribute to the Latino community. It reminds us that our history and traditions are what make us strong and that we should never forget the power of our roots.
Minute Maid TV commercial - Independencia produced for Minute Maid was first shown on television on January 9, 2019.
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