Loctite is a well-known company that specializes in adhesive technologies and solutions. With a history dating back over 60 years, Loctite has developed a reputation for manufacturing some of the high...
The Loctite Super Bowl 2015 TV Spot, ‘Positive Feelings’ was a 30-second commercial aired during the Super Bowl XLIX. The ad showcases the power of Loctite adhesive in bonding various objects and surfaces together, creating a lasting and unbreakable bond.
The commercial starts with a group of people dressed in bright orange overalls and goggles entering a white room. The music is cheerful and catchy, setting the tone for a fun and optimistic message. The people are carrying different objects, including a motorcycle wheel, a golf club, a toy robot, and even a kitchen sink.
The team then proceeds to glue these objects together, creating bizarre and unexpected combinations. For instance, a table leg is attached to a guitar, a watering can is fastened to a scooter, and a bicycle seat is stuck to a punching bag. The resulting objects are playful, creative, and sometimes even weird, eliciting laughter and awe from the people around.
Throughout the ad, the phrase ‘positive feelings’ flashes on the screen, emphasizing the upbeat and uplifting mood of the commercial. The message is clear: Loctite adhesive can help people connect with each other, express themselves, and have fun.
The commercial ends with the Loctite logo displayed on a white background and the tagline ‘better things are stuck with us.’ The ad manages to communicate the benefits of the product and entertain the audience at the same time, making it a memorable and successful Super Bowl commercial.
Loctite Super Bowl 2015 TV commercial - Positive Feelings produced for Loctite was first shown on television on January 31, 2015.
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