Current is a fintech company that offers its users a modern banking experience through its mobile app and debit card. It was founded in 2015 by Stuart Sopp, a former trader at Goldman Sachs and Citigr...
[Opening shot: A bustling cityscape with people hurrying through the streets]
Narrator: In a world driven by distractions and constant noise, it's easy to lose sight of what really matters. But amidst the chaos, there is a glimmer of hope. A TV spot that transcends the mundane and urges us to reflect on the essence of our existence.
[Cut to a serene countryside scene with vibrant green fields and a clear blue sky]
Narrator: The current TV spot, 'For What Really Matters,' takes us on a captivating visual journey, encouraging us to pause and consider the things that truly hold significance in our lives.
[Close-up shots of diverse individuals engrossed in various activities]
Narrator: The ad focuses on the beauty of human connection, reminding us that our relationships with loved ones and the moments we share are the true elements that shape our lives.
[Montage of tender moments, from a family picnic to a couple cuddling on a couch]
Narrator: As the familiar strains of a gentle melody fill the air, the spot vividly captures the essence of love, compassion, and joy. It compels us to treasure these moments, for they are the ones that truly define who we are.
[Cut to an elderly couple holding hands, sitting on a park bench]
Narrator: 'For What Really Matters' serves as a poignant reminder that life is fleeting and precious. It invites us to leave behind the superficialities of this fast-paced world and focus on what truly matters – the relationships that nourish our souls.
[Cuts to a close-up shot of a child gazing into their parent's eyes]
Narrator: The ad taps into our collective desire to live a meaningful life, prompting us to cherish the moments that bring us closer to those we hold dear. It urges us to put down our devices, look up from our screens, and truly engage with the world around us.
[Final shot: A vast sunset-painted sky, evoking a sense of wonder and reflection]
Narrator: So let us savor every embrace, every laughter-filled conversation and every fleeting moment of connection. Because in the end, it's these moments that truly define us, that give life its purpose and meaning.
[Fade out with the tagline: "Value what truly matters. Current TV – connecting hearts and minds."]
Voiceover: Current TV – where what really matters comes to life.
[End of TV spot]
Current TV commercial - For What Really Matters produced for Current was first shown on television on July 9, 2018.
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