What the FedEx One Rate TV commercial - Your Own Boss is about.

Title: FedEx One Rate TV Spot - "Your Own Boss"

Introduction:In this captivating FedEx One Rate TV spot titled "Your Own Boss," we journey through the inspiring story of an individual who takes a leap of faith to become their own boss. This emotionally charged advertisement showcases the power and convenience of FedEx's One Rate service, highlighting how it empowers entrepreneurs and small business owners to take control of their own destiny.

Scene 1: Setting the StageThe commercial opens with a bustling cityscape full of people hustling to and fro. The protagonist, a passionate and determined individual, is seen sitting in a café, dreaming about starting their own business. They are surrounded by a stack of papers and a laptop, researching different business ideas, clearly ready to take the leap.

Scene 2: DiscoveryAs our protagonist dives deeper into their entrepreneurial journey, they stumble upon the FedEx One Rate service. Glowing testimonials from successful entrepreneurs who have utilized this service fill the screen, creating a sense of possibility and excitement. The background music shifts, intensifying the atmosphere and conveying the message that their dreams are within reach.

Scene 3: Packaging and LabelingIn this scene, we witness the protagonist's transformation from an aspiring entrepreneur to a full-fledged business owner. They are shown packaging their products meticulously, taking great care to protect their creations. A voice-over narration emphasizes the reliability and simplicity of FedEx One Rate, assuring the protagonist that their packages will be delivered safely and on time.

Scene 4: The Journey BeginsAs the protagonist walks into a FedEx store with a stack of beautifully labeled packages ready for shipment, a sense of nervous anticipation fills the air. The staff members at the FedEx store, wearing friendly smiles, offer their assistance and guide them through the shipping process. This interaction symbolizes the support and reliability that FedEx provides to its customers.

Scene 5: Success UnveiledThe commercial reaches its climax as the protagonist celebrates the realization of their dreams. We see them receiving positive customer reviews, expanding their business, and establishing their brand's impact in the market. The FedEx One Rate service's affordability and convenience have played a significant role in their success, allowing them to focus on growing their business with peace of mind.

Scene 6: The Call to ActionIn the final moments of the TV spot, the screen transitions to the FedEx logo, accompanied by the message, "Become your own boss with FedEx One Rate—shipping that empowers entrepreneurs." The audience is encouraged to take the first step towards their entrepreneurial aspirations, knowing that FedEx is there to support their journey from start to finish.

Conclusion:The FedEx One Rate TV spot, "Your Own Boss," encapsulates the essence of empowerment and takes viewers on an emotional journey of perseverance, passion, and success. By showcasing the convenience and reliability of FedEx's shipping service, the advertisement demonstrates how FedEx One Rate enables individuals to become their own boss and turn their dreams into reality. Through this captivating story, viewers are inspired to take the leap and embark on their own entrepreneurial journey with FedEx's unwavering support.

FedEx One Rate TV commercial - Your Own Boss produced for FedEx was first shown on television on December 27, 2013.