The process is as follows:

• Step 1 – Write a Creative Brief.
• Step 2 – Creative concepting.
• Step 3 – Storyboards/Script.
• Step 4 – ClearCast.
• Step 5 – Production.
• Step 6 – Shooting.
• Step 7 – Post-production.
• Step 8 – ClearCast.

Bulova watch commercial On 1st July 1941, the Bulova watch commercial was aired by WNBT in New York for a matter of seconds before the game of the Brooklyn Dodgers. The black and white commercial was bare of 9 seconds which featured a watch head on the map of North America and a voice that said, “America runs on Bulova time.”.

30 seconds The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer. Your ad needs to be a multiple of ten to fit into the ad break.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Purpose is to convince the target audience to buy a product. able to explain that most TV commercials are created to persuade people to buy products or services.

Prison break Mumbai, April 18, 2013: Tata Sky's latest TVC called 'Prison break' could well be on its way into the Limca Book of Records for being the longest TV commercial to be telecast in the history of Indian advertising, with a run time of 210 seconds or 3 minutes & 30 seconds.

The earliest form of advertising in India can be traced back to January 29, 1780, when the first advertisement was published in India's first newspaper called "The Bengal Gazette" (weekly).

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

According to the data, A&E Group 17 minutes and 49 seconds of ad time per primetime hour on national TV, while Warner Media had 14 minutes and 32 seconds on average of ad time per primetime hour.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Advantages of TV Advertising

• Audience Reach & Engagement.
• Viewers Visualize Your Brand.
• TV & Digital Go Hand-in-Hand.
• High Credibility.
• Big Opportunity for Smaller-Sized Brands.
• Expensive.
• Monitoring Results.
• Skipping Ads.

7 Advantages of Television Advertising

• TV Reaches Large Audiences.
• Viewers Spend More Time With TV.
• TV Attracts Loyal Viewers.
• TV and Online Work Together.
• Ad Formats Adapt to Improve Viewing Experience.
• Fishing Where the Fish Are Is Getting Easier.
• TV Advertising Can Be Affordable.