What the Coppertone Kids TV commercial - Cars 3: Sun Protection is about.

Title: Coppertone Kids TV Spot: "Cars 3 - Sun Protection"

Intro:In a charming and exciting TV spot, Coppertone Kids brings together two beloved icons: the Cars 3 characters and the important message of sun protection. This ad campaign combines the thrill of Lightning McQueen and the adorable characters from Radiator Springs with the essential reminder to safeguard our little ones from the harmful effects of the sun. Let's dive into this adventurous and sun-safe journey!

Scene 1: Radiator Springs RumblingThe TV spot begins with a picturesque scene of Lightning McQueen and his loyal friends cruising through the colorful town of Radiator Springs. The sun is shining brightly, but our focus shifts to the children in the background, engaging in various outdoor activities with joyful abandon.

Scene 2: Mater's Sunscreen DiscoveryAs the music picks up, everybody's favorite rusty tow truck, Mater, stumbles upon a box of Coppertone Kids sunscreen. His eyes widen with curiosity as he reads the label, and he quickly realizes the significance of protecting oneself from the sun's harmful rays.

Scene 3: Sharing Sun SafetyMater springs into action, gathering all the children together for a special sunscreen session. Guided by his funny yet helpful instructions, the kids enthusiastically rub thick, white sunscreen on their cheeks, arms, and noses, mimicking McQueen's famous racing stripes. Laughter fills the air as the children happily cooperate, learning the importance of sun protection in a light-hearted manner.

Scene 4: Racing into AdventureWith their sunscreen applied, the children embark on a thrilling race against Lightning McQueen on a specially designed track. As they zoom past, their bright and protected smiles light up the screen. The fast-paced action highlights the synergy between the excitement of Cars 3 and the assurance that Coppertone Kids provides against sun damage.

Scene 5: The FinaleThe TV spot reaches its climax as Lightning McQueen pulls up to the finish line, with the children trailing closely behind. A voiceover reminds parents and caregivers that just as they protect their cars with wax, they must also protect their little ones with Coppertone Kids sunscreen. The commercial ends with a heartwarming shot of Lightning McQueen surrounded by his young fans, all glowing with radiant smiles and well-guarded against the sun's harmful UV rays.

Closing:Coppertone Kids' TV spot seamlessly integrates the vibrancy of the Cars 3 franchise with the critical message of sun protection. Through an adventure-filled storyline, Mater and his newfound sunscreen knowledge become the unlikely heroes, underlining the importance of safeguarding children's delicate skin during outdoor play. This imaginative and engaging advertisement captures the hearts of both children and parents alike, inspiring them to make Coppertone Kids sunscreen an essential part of their sun-safe routine.

Coppertone Kids TV commercial - Cars 3: Sun Protection produced for Coppertone was first shown on television on May 21, 2017.