Overview of Dial CorporationThe Dial Corporation is an American branded consumer products company that was founded in 1948 in Chicago, Illinois. The company started as a maker of soap and has since ex...
The Dial Refresh & Renew TV Spot, 'Subway' is a commercial for Dial soap. The commercial features different people riding a subway, and their struggles to stay clean and fresh amidst the daily grind of city life. The ad takes a humorous approach to what can be a pretty mundane aspect of life- staying clean in public transportation.
The commercial opens with a mother and her young daughter getting on a crowded subway, with the mother visibly flustered by the chaos around her. As the subway car fills up, people are seen holding onto rails and straphangers, with their armpits exposed for all to see. The commercial then cuts to a man cramming himself onto the subway train, his nose uncomfortably close to a fellow passenger's armpit.
Cutting to a woman wiping sweat from her forehead, the commercial highlights the discomfort of commuting in close quarters, showcasing the need for a reliable deodorant that can keep individuals fresh throughout the day. That's where Dial comes into the picture. The ad features the signature Dial soap bar, lathering up with a refreshing scent, and offering an escape from the crowded subway car.
The commercial ends with a fun jingle, stating Dial Refresh & Renew's effectiveness in keeping people smelling fresh and clean, regardless of the city's hustle and bustle. Overall, this TV spot is a creative and relatable take on an everyday problem. With Dial's refreshing qualities, people can enjoy their ride in the subway.
Dial Refresh & Renew TV commercial - Subway produced for Dial was first shown on television on March 12, 2023.
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