Find out all about your favorite commercial!

Advertisers

Advertisers of the Coca-Cola TV Spot, 'We Are The Coca-Cola Company'

Coca-Cola TV commercial - We Are The Coca-Cola Company
The Coca-Cola Company

The Coca-Cola Company is one of the world's largest beverage companies, which has been in business since 1886. The company was founded by John Stith Pemberton in Atlanta, Georgia, where its headquarte...

What the Coca-Cola TV commercial - We Are The Coca-Cola Company is about.

Coca-Cola TV commercial - We Are The Coca-Cola Company

The Coca-Cola Company has always been known for its iconic branding and advertising campaigns that capture the hearts of people all over the world. One of their latest advertising spots, 'We Are The Coca-Cola Company,' is a powerful statement that shows why Coca-Cola is more than just a drink; it's a company that cares about people and the planet.

The ad begins with a montage of everyday people from different walks of life, including factory workers, farmers, and delivery drivers, all gathering around to enjoy a Coke together. The message is clear: Coca-Cola brings people together and creates memories that last a lifetime.

The ad then shifts to showcase Coca-Cola's commitment to sustainability and the environment. We see images of wind turbines, fields of sugarcane, solar panels, and recycling centers, all with the aim of reducing the company's carbon footprint. The spot emphasizes that Coca-Cola is doing its best to make the world a better place.

The music in the background is upbeat and catchy, adding to the overall feel-good atmosphere of the commercial. Finally, the ad ends with the Coca-Cola logo and the tagline 'Taste The Feeling.'

Overall, the 'We Are The Coca-Cola Company' TV spot is a clever and touching way to showcase the values and ideals of the Coca-Cola brand. It's a reminder that Coca-Cola is not just about selling a refreshing beverage, but also about building positive relationships with people and committing to make a difference in the world.

Coca-Cola TV commercial - We Are The Coca-Cola Company produced for The Coca-Cola Company was first shown on television on September 17, 2017.

Frequently Asked Questions about coca-cola tv spot, 'we are the coca-cola company'

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut; the cocaine was removed from Coca-Cola's formula in about 1903.

In 1969 Coca-Cola released its new advertising campaign, “It's the Real Thing,” which epitomized the Company's attempts to harness contemporary youth's cultural and political turn.

The 'Hilltop' commercial, which includes the iconic jingle 'I'd Like to Buy the World a Coke', premiered in 1971.

2006 – the Coke side of life. 2009–2015 – Open Happiness. 2016 – Taste the Feeling. 2020 – Together Tastes Better.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Coca-Cola Logo: Color Palette Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

Launched alongside that instantly recognizable first global branding system, the "It's the Real Thing" campaign debuted in the fall of 1969 with magazine ads placed in October issues. Other slogans had preceded this.

Bill Backer Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died.

Some of the slogans for Coca-Cola have focused on the quality of the product, its refreshing taste, or even its role in entertaining, such as in 1948's “Where There Coke There Hospitality”. More recently – Who doesn't know the “It's the Real Thing” campaign.

Videos

Watch Coca-Cola TV Commercial, 'We Are The Coca-Cola Company'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Coca-Cola TV Spot, 'We Are The Coca-Cola Company'

Alan Kahn photo
Agenices

Agenices of the Coca-Cola TV Spot, 'We Are The Coca-Cola Company'

Coca-Cola TV commercial - We Are The Coca-Cola Company
Partners & Spade

Partners & Spade is a creative studio based in New York City that specializes in branding and design. Founded by Andy Spade and Anthony Sperduti, the company has a reputation for creating unique and m...

Coca-Cola TV commercial - We Are The Coca-Cola Company
Perfect Sense Digital

Perfect Sense Digital is a leading technology company that specializes in the creation of digital content platforms and software applications. Established in 2008, the company has built an exceptional...

Coca-Cola TV commercial - We Are The Coca-Cola Company
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Coca-Cola
Honest Tea Organic Honey Green Tea
Odwalla Original Superfood Fruit Smoothie
Powerade Zero Mixed Berry
Smartwater
TV commercials

Similar commercials

Under Armour TV Spot, 'Rule Yourself' Featuring Tom Brady
2018 Mercedes-Benz GLE TV Spot, 'Sneak Attack' [T2]
Naked TV Spot, 'What's in Your Bag'
Domino's TV Spot, 'Blood, Sweat and Teardowns'
Samsung Galaxy S III TV Spot, 'New York Line'
Atkins TV Spot, 'Working Parent' Featuring Alyssa Milano
Hurricane Spin Mop 360 TV Spot
Libman Freedom Spray Mop TV Spot, 'Accidents Happen'
Capri Sun Epic Adventure TV Spot, 'Legend'
Swiffer Heavy Duty TV Spot, 'Nick's Cleaning Confession'
Lysol Disinfectant Spray TV Spot, 'Fake It'
Amica Mutual Insurance Company TV Spot, 'Reach Out' Song by Gareth Dunlop