Overview of Morningstar FarmsMorningstar Farms is a food division of the Kellogg Company that produces a variety of plant-based food products. For over 40 years, Morningstar Farms has been a pioneer i...
Morningstar Farms is a well-known company that produces plant-based meat alternatives. One of their latest products is the Incogmeato Chik'n Tenders, which feature in a brand new TV spot called "Spoiler Alert." The commercial begins with a group of people gathered around a television, eagerly anticipating the outcome of a show they have been following. Suddenly, one of the characters spouted a spoiler and the entire group was completely shocked.
In an effort to lighten the mood, another character quickly suggested serving up some crispy, golden chicken tenders as a distraction. The twist, of course, is that the chicken tenders are not made from chicken at all but rather from Incogmeato's plant-based alternative. The group reacts positively to the tenders, and the commercial ends with the tagline "Incogmeato Chik’n Tenders: The Ultimate Spoiler Alert."
The TV spot is clever and playful in its approach, positioning the Incogmeato Chik'n Tenders as a fun and tasty alternative to traditional chicken tenders. By using a common television-watching scenario, the ad effectively appeals to a wide audience and emphasizes the taste and familiarity of the product. Overall, the commercial is a great example of how plant-based meat alternatives are becoming more accessible and appealing to consumers everywhere.
Morningstar Farms Incogmeato Chikn Tenders TV commercial - Spoiler Alert produced for Morningstar Farms was first shown on television on April 25, 2021.
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