Frigidaire is a well-known brand of home and kitchen appliances that has been in existence for nearly a century. The company was founded in 1916, and it made its name through its innovative refrigerat...
The Frigidaire Gallery TV spot, titled 'Saving Innovations', is a creative advertisement that showcases the innovative and energy-saving features of the Frigidaire Gallery refrigerator. The spot begins by setting the scene in a busy household, where a family is discussing the benefits of their new fridge.
As the camera zooms in, we see that the Frigidaire Gallery fridge is packed with various food items, from fruits and veggies to dairy products and beverages. However, what makes this fridge unique is its ability to keep food fresher for longer periods of time through its 'SpaceWise Organization System' and 'PureAir Ultra Filters'.
The family's little boy then appears, placing his favorite snack - a box of cereal - on the fridge's shelf. But instead of just closing the door and walking away, he leans in and blows a kiss at the fridge - implying the immense love and appreciation he has for it.
Overall, the Frigidaire Gallery TV spot does an excellent job of showcasing the brand's innovation and energy-saving features, while also tugging at the audience's heartstrings with the adorable kid and his affection for the fridge. This is an excellent example of a modern-day advertisement that successfully combines creativity, information, and emotion to appeal to its audience.
Frigidaire Gallery TV commercial - Saving Innovations produced for Frigidaire was first shown on television on May 11, 2014.
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