Miller Lite is a popular beer brand produced by the MillerCoors company, which was formed by the merger of Miller Brewing Company and Coors Brewing Company in 2008. Miller Lite was first introduced in...
Miller Lite's TV Spot titled 'La Grúa' Con Danny Trejo is a humorous advertisement that features the popular actor Danny Trejo in a comical role. The commercial opens with Danny Trejo playing a crane operator who is operating one of those huge mechanical cranes that are used to lift large items.
As he moves the crane through the city, he spots a man carrying a six-pack of Miller Lite beer. Danny then points the crane's hook to the man and starts pulling him towards him. The man was confused and startled at first, but then he realizes that he is right in front of Danny Trejo, who is beckoning him to come up.
The man climbs up the crane, and Danny Trejo, with his usual gravelly voice, offers him a Miller Lite beer. They both crack open their beers, and the crane operator offers the man a toast to the best tasting domestic light beer. Then, Danny Trejo notices that there is a woman on a nearby rooftop, who is also holding a six-pack of Miller Lite.
Danny Trejo then proceeds to use the crane hook to lift the woman up to their level, and they all proceed to enjoy an enjoyable afternoon with their Miller Lite beers, high up above the city skyline.
The commercial succeeds in capturing the essence of Miller Lite's brand and appeal to its target market of people who enjoy a good beer and have a taste for humor. It also showcases the brand as a beer that can be enjoyed with friends in unique, fun, and unexpected places.
Miller Lite TV commercial - La Grúa Con Danny Trejo produced for Miller Lite was first shown on television on October 25, 2013.
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