Social-media users are now calling for a boycott of Miller Lite over what they describe as a "woke" advert. It follows a backlash against Bud Light over a partnership with a transgender influencer. The commercial at the center of the outrage discusses the historical role that women played in beer brewing.

Al and Jefferson (as well as the entire bar) gets into a fight over who was in the first Lite Beer commercial: Bubba Smith or Billy Martin. Although both of these athletes appeared in Lite Beer commercials in the 1970s, neither one of them were first. That honor went to ex-New York Jets fullback Matt Snell in 1973.

2014 Bud Light dropped the “weiser” from Budweiser in 1984, while Miller Lite introduced a retro logo in 2014 that was reminiscent of an earlier version used in 1974.

In an ad celebrating Women's History Month, Miller Lite used comedian Ilana Glazer to announce “Bad $#! T to Good $#! T, an initiative creating fertilizer made from old sexist beer advertising that will be used to grow hops for female brewers,” a press release from March reads.

Miller Lite's long-running "Tastes Great!... Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history.

Ilana Glazer Ilana Glazer of Broad City fame stars in the commercial, which encourages people to send in sexist beer ads so Miller Lite, which is owned by Molson Coors, can turn them into fertilizer.

Light beer had its origins in the 1940s, when the Coors Brewing Company introduced a beer called Coors Light that was lighter in body and calories than the company's premium lager offering. This brand was discontinued at the start of World War II, only to be reintroduced in 1978.

MLR Miller Industries, Inc. Common Stock (MLR) Stock Price, Quote, News & History | Nasdaq.

The Miller Lite launched nationally in 1975, though the beer's roots lie in the 1960s when it was called Gablinger's Diet Beer. The new look dropped the "feminine" "L" and made the words "A fine Pilsner" even larger to suggest the beer wasn't a watered-down formula.

Woke advertising is a way for brands to capture attention and generate conversation. By taking a strong stance on a social issue, brands can join the conversation instead of interrupting it. This strategy often sparks controversy, with half of the audience bashing the ad and the other half bashing those who overreact.

The Miller Brewing Company was founded in the 1850s by a German immigrant to the US, Frederick Miller. Miller High Life, its oldest brand, was launched as its flagship in 1903. A label on the side of a carton of Miller High Life beer shows the brand's slogan: "The Champagne of Beers". Comité Champagne via AP.

The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced. With the official launch of Miller Lite, Miller had a problem on their hands.