Modelo television commercial 2022 - Fighting Spirit: Sacrifice

What the Modelo TV commercial - Fighting Spirit: Sacrifice is about.

The Modelo TV spot, titled 'Fighting Spirit: Sacrifice,' features a powerful message of determination and sacrifice. The ad showcases the trials and tribulations that fighters must go through in order to achieve their dreams and become champions.

The ad opens with an overhead view of a deserted boxing gym, as the iconic Ennio Morricone song 'The Ecstasy of Gold' begins to play in the background. The camera then shifts to a young boxer who is training hard, putting in countless hours of sweat and dedication as he punches the heavy bag.

As the ad progresses, we see the young boxer going through intense training sessions, running long distances in the rain, and pushing himself to the limit. The message of sacrifice and dedication is evident in every shot, as the boxer demonstrates the grit and determination required to succeed.

The climax of the ad comes when the young fighter steps into the ring for the title fight. The atmosphere is electric, and the crowd is chanting his name. The moment captures the essence of the fighting spirit, as we see the fighter pushing himself to the brink of exhaustion, refusing to give up even when the odds seem impossible.

Throughout the ad, the Ennio Morricone score is a perfect complement to the visuals, creating an emotional and inspiring tone that perfectly captures the message of the spot. Modelo's 'Fighting Spirit: Sacrifice' is a testament to the resilience of the human spirit, and a reminder that anything is possible with hard work and determination.

Modelo TV commercial - Fighting Spirit: Sacrifice produced for Modelo was first shown on television on December 4, 2022.

Song from commercial Modelo TV Spot, 'Fighting Spirit: Sacrifice' Song by Ennio Morricone

L'Estasi Dell'oro (The Ecstasy of Gold) is a musical composition by the renowned Italian composer Ennio Morricone. It is part of his score for the 1966 Sergio Leone film *The Good , the Bad and the Ugly*. The song is often considered one of Morricone's most iconic and influential compositions.

Background and Composition: "The Ecstasy of Gold" was written specifically for the climactic scene in the film, where the main characters engage in a frantic search for buried treasure. Morricone's composition perfectly captures the tension, excitement, and sense of urgency in this pivotal moment.

The song is characterized by its soaring melodies, lush orchestration, and dramatic crescendos. It features a powerful combination of orchestral instruments, including strings, brass, and percussion, with the haunting vocals of Edda Dell'Orso.

Recognition and Cultural Impact: "The Ecstasy of Gold" has gained immense popularity and has become synonymous with Morricone's work. It is often performed in concerts and has been featured in various films, television shows, and commercials. The song's intense and emotional quality has made it a favorite among fans of film music and has solidified its place as one of the most recognizable compositions in cinematic history.

In addition to its use in *The Good, the Bad and the Ugly*, the song has also been sampled and remixed by other artists. For example, Jay-Z sampled "The Ecstasy of Gold" in his song "Blueprint" from his album of the same name.

Conclusion: "L'Estasi Dell'oro" (The Ecstasy of Gold) is an iconic composition by Ennio Morricone, originally composed for the film *The Good, the Bad and the Ugly*. Its soaring melodies, dramatic orchestration, and emotional impact have made it a beloved piece of music that continues to resonate with audiences to this day.