What the Rohto Dry-Aid TV commercial - Soccer Game is about.

Title: Rohto Dry-Aid TV Spot - 'Soccer Game'

Introduction:The Rohto Dry-Aid TV Spot titled 'Soccer Game' takes viewers on an exhilarating journey, capturing the essence of a fast-paced soccer match while emphasizing the importance of keeping one's eyes refreshed and focused. With its captivating visuals and relatable narrative, this commercial aims to showcase the potential discomfort caused by dry eyes and highlight how Rohto Dry-Aid can provide immediate relief.

Scene 1: The Excitement BuildsThe TV spot opens with a panoramic view of a packed soccer stadium. The air is buzzing with anticipation as fans cheer and wave colorful flags. The camera zooms in to focus on the intense action on the field, where two rival teams are giving their all. The sound of cheering, chanting, and the ball rolling on the grass envelops the scene, immersing viewers into the high-energy environment.

Scene 2: Dry Eyes StrikeAmid the thrilling game, the camera shifts the perspective to one of the players. As tension mounts, the player starts to experience the symptoms of dry eyes, and the familiar discomfort begins to affect their performance. Close-up shots show their eyes reddening, becoming irritated, and blinking uncontrollably. The viewer can sense the player's frustration as they struggle to stay in the game.

Scene 3: The Turning PointRecognizing the player's predicament, the coach quickly makes a substitution. The new player enters the field and, as if by magic, hands over a bottle of Rohto Dry-Aid. The visual effects enhance the moment, with rays of light shining from the bottle, symbolizing its revitalizing power. The desperate player takes the quick-action eye drops, and the camera captures their immediate relief.

Scene 4: The ComebackWith rejuvenated eyes and restored focus, the player returns to the field, a determined expression on their face. As the game continues, the TV spot showcases their skillful footwork, strategic positioning, and precise passes. Goals are scored, and in each celebration, the player's sparkling, refreshed eyes indicate their newfound confidence and relief from dry eye discomfort.

Scene 5: The Final MessageAs the game concludes, the camera pans out to reveal the Rohto Dry-Aid logo and a tagline that reads, "Stay Focused, Stay Refreshed." A soothing voice-over emphasizes the importance of maintaining optimal eye comfort to perform at one's best and encourages viewers to try Rohto Dry-Aid for themselves.

Conclusion:The Rohto Dry-Aid TV Spot - 'Soccer Game' is a visually captivating and relatable commercial that effectively conveys the discomfort experienced by people with dry eyes. Through the narrative of a gripping soccer match, the commercial highlights how Rohto Dry-Aid eye drops can provide instant relief, allowing individuals to stay refreshed and focused on the activities that matter most to them. With its engaging scenes and powerful message, this TV spot serves as a reminder of the importance of eye care in our daily lives.

Rohto Dry-Aid TV commercial - Soccer Game produced for Rohto was first shown on television on June 3, 2019.