Bausch + Lomb, a renowned eye health company, brings a rich history of innovation and commitment to the optical industry. Since its establishment in 1853, the company has been at the forefront of deve...
The Bausch + Lomb Biotrue Hydration Boost TV Spot called "Strypaper" is a unique and captivating advertisement that showcases the power of their new eye drops in a creative way. The ad starts with a woman sitting at her desk, frustrated and rubbing her eyes, clearly experiencing dryness and discomfort. She then picks up a piece of paper and begins to rip it into strips, which she proceeds to stack on top of one another until she has built a towering structure. It then becomes clear that this entire time, the woman has been using her tears as a means to stick the paper together.
However, all of a sudden, she reaches for Biotrue Hydration Boost eye drops. As she applies them, the paper structure begins to wilts and fall apart. The advertisement effectively demonstrates the power of the eye drops to quickly and effectively relieve dryness and irritation, making the viewer want to try the product for themselves. Visually, the ad is stunning and memorable, as it uses creative visuals to convey the product's benefits.
Overall, Bausch + Lomb's Biotrue Hydration Boost TV Spot is an effective and innovative advertisement that showcases both the product's effectiveness and unique approach to eye drop commercials.
Bausch + Lomb Biotrue Hydration Boost TV commercial - Strypaper produced for Bausch + Lomb was first shown on television on October 4, 2021.
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