The much-hyped M&M's Super Bowl commercial that was supposed to clarify the status of the brand's “spokescandies,” which were put on pause after they were criticized by right-wing pundits, finally aired on Sunday, and it was, well, confusing.

M&M's Super Bowl commercial: Inside the candy's 2023 return with Maya Rudolph, controversial rebrand. M&M's is undergoing a rebrand in 2023. It dropped its famed "spokescandies" after public outcry (seriously) regarding the likenesses of the longtime mascots.

“I am a lifelong lover of the candy and I feel like it's such an honor to be asked to be part of such a legendary brand's campaign,” the “Loot” and “Bridesmaids” star told today.com. “It's a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&M's.”

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization - as part of a push for a "woke" society. (Story aired on ATC on Jan. 24, 2023.)

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

A Bold Decision M&Ms recently chose to rebrand its iconic M&M characters to better reflect consumers. In an effort to de-sexualize her, the company swapped the Green M&M's feminine boots with sneakers.

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. A controversy erupted when M&M's made changes to its roster of characters and to the shoes they wear.

Her debut included a song entitled “I'm Just Gonna Be Me.” (Although the purple confection was added to the spokescandy lineup, no purple candies were added inside M&M packages.) Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.”

Most expensive Super Bowl ads 2021 84 Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of 16.2 million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of 16 million.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. Courtesy M&M's. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

M&M's characters