DALLAS, Feb. 16, 2023 /PRNewswire/ --(Feb. 16, 2023) - Hotels.com, the official travel sponsor of the NBA, is partnering with comedians and actors Sam Richardson and Ike Barinholtz to play NBA hotel employees in a new ad campaign with the league, set to air during NBA All-Star from February 17–19, 2023.

The straight man in that Hotels.com commercial duo is none other than rising comedy all-star Sam Richardson. But even if you don't know the man's name, you're almost certainly familiar with his face as Richardson has been turning up in comedic gems on the regular over the last couple of decades.

The campaign features actors and comedians Sam Richardson (Ted Lasso, Detroiters) and Ike Barinholtz (The Mindy Project, The Unbearable Weight of Massive Talent). The duo play hotel concierge employees at an anonymous hotel.

Sam Richardson and Ike Barinholtz will play NBA hotel employees in a new commercial campaign with the league. It's set to air during NBA All-Star from February 17 to 19, 2023. Hotels.com is the official travel sponsor of the NBA.

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Captain Obvious, as portrayed by Brandon Moynihan, is the personification of the new Hotel.com theme, “the obvious choice.”

“We named ourselves Booking.com, which is kind of lit if we're talking 'literal,'” Elba quips during the spot as his fellow sauna guests stifle eye rolls. Booking.com is 26 years old, which makes it a wizened elder of the online travel sector.