They're Built With Sock Science Bombas spent 2 years of R&D re-inventing the sock. They eliminated the annoying toe seam on the tip of the toe, created a unique arch support system that feels like a hug around the middle of your foot, and tested 130+ calf tension levels to find the perfect one.

We're Bombas. It sounds simple, but putting on clean, comfortable clothing every day is a powerful thing. With the help of our customers and Giving Partners, we wanted to offer new, clean clothes to everyone who needs them. So we created the most comfortable socks, underwear, and t-shirts we could imagine.

Bombas uses the softest long staple yarns from the best cotton and merino wool producers in the world. We believe in the antimicrobial and moisture-wicking properties of high-quality, natural fibers. Our socks contour to your feet, keep you dry all day, and protect you so you can keep doing your thing all day long.

Bombas are comfortable and have a unique honeycomb design that supports the middle of the foot and is somewhat compressive. The resulting feeling is equal parts comfort and arch support, even if you have low arches. Bombas also has socks designed for different purposes, like tennis, running, cycling, and hiking.

Bombas' competitive advantages: Their product helps solve an important social cause that customers can easily support with their purchase. The quality/comfort of the design and fabric are superior to the standard tube sock. They offer unique designs and patterns that fit the trends that their target customers want.

Having focus on charity has been good for business at Bombas. The company reached over $100 million in revenue by 2018, with 40% year-over-year growth between 2019 and 2020.

Original Socks They've got all the features Bombas are known for, like targeted cushioning, proprietary compression around the midfoot and a seamless toe. In our tests, they were a favorite of our consumer testers and product experts alike.

According to the Bombas website, their socks are “manufactured in facilities around the world in the US, Taiwan, Peru, and China.” However, the socks are made in the US are not labeled as such, so it would be impossible to tell which ones those are.

Creating the richly colored marls you see here would be near impossible without the 80% Merino Wool in our blend, making these truly something special.

Socks are the #1 most requested clothing item in homeless shelters, so we donate 1 pair of socks for every pair purchased. From the beginning, the Bombas mission has been to contribute to the homeless community and encourage others to get involved.

Bombas took the successful buy one, give one social impact model of companies like TOMS, Bixbee, WeWood, and Figs and applied it to socks. By focusing on a mission that affects their customers and their communities, the company has taken a mundane and utilitarian item and given it the ability to effect social change.

Their Target Market Demographics include the customers age and gender, race, location and employment status. I believe Bombas' demographics narrows down to employment status simply because of the cost of the socks. Let's just say I was ready to buy a pair of the socks until I started looking at the price!

Bombas (US$225 million) – Daymond John The duo was inspired to create the most comfortable socks they could after learning that is the most requested item in homeless shelters. The brand donates one pair for every pair sold, and the business model interested Fubu fashion brand founder Daymond John.

Merino Wool Merino Wool is well-known for its natural wicking and luxurious, cushy softness. But a lesser-known fact? It takes dye like no other. Creating the richly colored marls you see here would be near impossible without the 80% Merino Wool in our blend, making these truly something special.

Bombas' are made from merino wool, but they're blended with spandex and polyester so they have better grip. These come without the honeycomb arch, though. Flip these inside out and you'll find some hefty yarns.

The Bombas marketing strategy is simple, building a great community that knows they are making a difference, selling premium quality clothing that people would die for, and solving major problems in society that other companies wouldnt. This is what sets them apart and ahead.