The bubbly refreshment of seltzer meets the taste of sweet lemonade! Featuring four bold flavors to choose from like: Strawberry Lemonade, two fruity flavors destined to meet and take over your summer drinking plans. Black Cherry Lemonade, a juicy combination of flavors waiting to meet your fridge.

Water, Cold Fermented Cane Sugar, Natural Flavors, Cane Sugar, Citric Acid, Sodium Citrate, Malted Rice.

Bud Light Seltzer is an easy drinking hard seltzer with a hint of delicious fruit flavor. This variety pack includes Mango, Black Cherry, Tangerine and Watermelon flavored hard seltzers.

Water , Cold Fermented Cane Sugar , Natural Flavors , Cane Sugar , Citric Acid , Sodium Citrate , Malic Acid , Malted Rice .

“That's why our new campaign makes it crystal clear - Bud Light Seltzer is '100% Hard Seltzer, 0% Beer.

L.B.Z.: Who is the marketing demographic? A.G.: Bud Light Seltzer Lemonade is for any consumer 21 and older who is looking for bold flavor options from their seltzer. We also see this as a way to continue to attract new drinkers to the Bud Light family of products.

Bud Light Seltzer uses a tedious filtration technique, natural carbonation, real fruit flavors, and actual cane sugar to craft a truly tasty beverage. Furthermore, each 12-ounce can has an alcohol content of 5%, just 100 calories, and less than one gram of sugar (which is less sugar than in a White Claw or a Truly).

“That's why our new campaign makes it crystal clear - Bud Light Seltzer is '100% Hard Seltzer, 0% Beer.

White Claw remains the top-selling brand, Truly is in second and Bud Light Seltzer is in third place, according to data from IRI, a Chicago-based market research firm. Sales of Bud Light Seltzer have fallen about 24% last year, the firm said, which is worse than the seltzer category on average, which fell nearly 15%.

Ingredients: Water, Concentrated Lemon Juice, Citric Acid, Less Than 1% Of Each: Natural Flavors, Modified Cornstarch, Glycerol Ester Of Wood Rosin, Potassium Citrate, Sodium Benzoate, Potassium Sorbate And Edta (to Protect Taste), Aspartame, Acesulfame Potassium, Yellow 5.

(But if beer and lemonade is your jam, try Bud Light Lemonade.) Bud Light Seltzer is made from natural fruit flavors, sparkling water, and cane sugar. Bud Light Seltzer Lemonade starts off with the same ingredients, but then gets its bolder flavor from brewed lemonade.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

White Claw remains the top-selling brand, Truly is in second and Bud Light Seltzer is in third place, according to data from IRI, a Chicago-based market research firm. Sales of Bud Light Seltzer have fallen about 24% last year, the firm said, which is worse than the seltzer category on average, which fell nearly 15%.

Bud Light's core audience is primarily men who enjoy sports and socializing, and the brand's previous marketing tactics catered to these interests.

Breaking down the most relevant brand KPIs for Bud Light by generations shows there's a most significant difference in brand popularity. While among Baby Boomer beer drinkers Bud Light has a brand popularity score close to 25 percent, it's more than double with 51 percent among Gen Z consumers.

And while, Bud Light Seltzer can't correct all the misconceptions out there, they're setting the record straight on one of them – there is no beer in Bud Light Seltzer!