TRULY Hard Seltzer contains alcohol made from fermented cane sugar. There is a long-standing misconception that TRULY Hard Seltzer contains vodka as its alcohol base, likely because vodka also has a neutral flavor.

Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

Truly Hard Seltzer | Boston Beer Co.

The decision to retire the Truly Iced Tea brand was made to “simplify the portfolio for wholesalers and retailers,” the brewer said.

Hard seltzer can be made in a variety of ways, depending on the brand and style. Usually, hard seltzers are made from straight-up fermented cane sugar. Other times it could be brewed from malted barley, made with vodka, or even created gluten-free.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old Truly brand a "refresh" in order to keep up with changing consumer tastes.

Truely, 12, faced kidney failure as a 3-year-old, Brown revealed in an Instagram post Tuesday. The Sister Wives star said that she spent "11 days in the hospital" with her daughter after Truely's "kidneys shut down." She recalled "wondering if I would go home, with or without her."

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Seltzer: Seltzer is artificially carbonated, plain water made by dissolving carbon dioxide. This process raises the pH balance. Club Soda: Like seltzer, club soda is an artificially carbonated water made by dissolving carbon dioxide.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Clear, robustly fizzy and a modest amount of flavoring are what drinkers have come to expect from the popular beverage category. The ingredients of hard seltzer are simple: water, sugar, yeast and flavoring.

Millennials Key Takeaway: It's important to understand your target market in order to create the best distribution strategy for your hard seltzer business. Hard seltzers appeal mainly to Gen-Z and Millennials.