Truly Iced Tea has also been discontinued, per the release, to “simplify the portfolio for wholesalers and retailers and create more excitement without the burden of adding new, permanent SKUs.” Its spirits-based RTD will now be called Truly Vodka Soda, which follows the hard seltzer's lead in terms of flavor variety.

BOSTON, Jan. 6, 2021 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Iced Tea Hard Seltzer, a first-of-its-kind mix of refreshing hard seltzer, real brewed tea and fruit flavor.

Iced Tea Mix Pack

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry. At five percent ABV and 110 calories, the canned cocktails are comparable to the classic malt-based seltzer.

Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL.

Its spirits-based RTD will now be called Truly Vodka Soda, which follows the hard seltzer's lead in terms of flavor variety. The vodka-based drinks will feature familiar flavors such as mango, pineapple, and lime. The latest changes seem to suggest a departure from the brand's core hard seltzer offerings.

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old Truly brand a "refresh" in order to keep up with changing consumer tastes.

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry. At five percent ABV and 110 calories, the canned cocktails are comparable to the classic malt-based seltzer.

Truly Hard Seltzer is not a cocktail… The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry.

Truly Hard Seltzer is not a cocktail… The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry. At five percent ABV and 110 calories, the canned cocktails are comparable to the classic malt-based seltzer.